What does the meaning of marketing channel mean?

The marketing channel is the way of sales, can also be called sales channels. At present, the mode of domestic marketing channels are broadly divided into three:

1, direct sales model: enterprises sell products directly to consumers, generally self-owned stores or smaller or highly specialized enterprises, there is also a state clearly defined direct sales enterprises, such as Amway and other enterprises;

2, agency model: through intermediaries to sell products to consumers, can be set up First-class agent mode or multi-level agent mode, most of the domestic enterprises are currently walking this channel;

3, chain mode: that is, unified management by the corporate headquarters, unified brand, and the biggest difference between the agent mode is for the franchisee's marketing and management approach, the enterprise chain of franchisees full support, but the franchisee can only operate a general brand or a number of brands of the same enterprise. The most important difference with the agent mode is that for the franchisee's marketing management style, the enterprise has full support for the chain franchisee, but the franchisee can only operate one brand or multiple brands of the same enterprise.