What is new retail and what is the core of new retail?

The new retail is to realize the digital transformation of retail business elements through technical means, and then integrate omni-channel operation, realize online and offline connection, front-end and back-end integration, and use social resources to realize full supply chain connection, omni-channel sales and full link service, and finally enhance customer experience, improve operational efficiency and achieve sustainable development.

What is the core of new retail?

Retail not only sells goods, but also includes related services.

Retail activities are not necessarily carried out in stores, but also in other ways, such as mail order, vending machines, online sales and so on.

Retail consumers are not necessarily individuals, but also social groups.

Retail should be regarded as the final consumption, such as a wheel, which customers buy and install in their cars, which is retail; If a car dealer buys an assembled car for sale, it is not retail.