How far can the short video industry go at present?

The competition in the short video industry soon ushered in the second half. Under the attack of traditional internet giants, the popular short video platform is "tired". The industry believes that the period of short video platform "bursting red overnight" has passed, and the dispute in the short video industry will become more intense.

According to the statistical data of "In-depth Investigation and Investment Strategic Planning Analysis Report of Network Video Industry" released by Forward-looking Industry Research Institute, in the first half of 20 18, the number of short video users reached 594 million, accounting for 74. 1% of the total netizens. By the end of 20 17, the short video market in China reached 5.38 billion yuan, up by 175.9% year-on-year. With the strengthening of short video industry supervision, standardizing the industry ecology and promoting the benign development of China short video market, the short video market scale will further grow. It is estimated that in 20 18, the short video market in China is expected to exceed100 billion yuan, reaching1/32.5 billion yuan. It is estimated that by 2020, the short video market in China will exceed 30 billion yuan, reaching 35.74 billion yuan.

With the strengthening of supervision, the stage of short video growth bonus has passed, but the demand and activity of users for short videos will not decrease. With the advent of the 5G era, the convenience for users to share and make short videos will be greatly improved, and the spring of short video development will continue.