What industry is suitable for online+offline operation? (Online operation and offline operation)

First of all, this industry must be an offline entity industry. For online products, it is usually a platform class. It only needs to acquire customers from offline, promote the service experience in the early stage, and refer to Meituan, Didi and traditional O2O. In the later period, the community and fission were mainly promoted by user sharing and capital subsidies, and finally online traffic was monopolized, forming an industry oligarchy. However, the traditional physical industry, because it does not have the attributes of a platform, and the user coverage is limited by the geographical area of service, if the O2O promotion method of a similar platform is adopted, it will be tantamount to throwing an egg at a stone and eventually drowning in the power of capital. This is also the biggest pain point that offline entities encounter when conducting online O2O operations. The flow and cost are not equal, and it is only profiteers who ultimately gain a lot. As for the O2O operation of offline entities, the author believes that relying on geography, cross-border,

As long as there are physical products and services, the industry is suitable for online+offline operations.

All business essence will eventually return to simplicity and nature. The Internet industry has developed for decades, and now the Internet is becoming more and more expensive, and the offline volume has become a battleground for these BAT companies.

Physical products can use the media number to increase the exposure on the network and attract fans. Online as an experience store for fans to shop.

Service products, such as Ctrip. com, have just started to be laid out online, and the subsequent development is huge, and service points have been established all over the country.

E-commerce / electronic commerce