What are the advantages of advertising in WeChat circle of friends?

What are the advantages of friends circle advertising?

(1) billion flow

All along, there have been voices that sing down the circle of friends. In the open class of WeChat at the beginning of the year, Zhang Xiaolong, the founder of WeChat, showed that the opening rate of friends circle increased instead of falling. On average, 750 million people opened friends circle every day, and the opening times exceeded 65.438+000 billion times. Due to the restraint of WeChat in advertising, it is not an exaggeration to call the circle of friends the most potential advertising platform in China.

(2) Trust environment

As an acquaintance social square, friends circle is less vigilant when browsing friends circle. By imitating friends to dynamically customize creative advertisements, creating a harmonious interactive environment, and guiding users to click on advertisements to learn more through slide effects, the conversion rate can be improved.

(3) Intelligence+Big Data

An important index to evaluate the advertising effect is the conversion rate. It can be said that no matter how much exposure, it is inaccurate and useless. Wechat has mastered a large amount of user data, tagged users by reading interest, geographical location, consumption habits, gender, age, education, etc., and then used big data and artificial intelligence to create specific types of user models, and put them on demand to make advertisements more and more accurate.

(4) Various forms

In addition to the most common links, pictures and short video advertisements, friends circle advertisements also support the promotion of shops, applications, games, official WeChat accounts, small games and even direct coupons. Diversified promotion forms can not only meet various needs, but also help to convey brand culture.