What are the advantages of the company

Corporate Advantages 1.Resource Advantage

Assets that one owns and uses to provide the basis for competitiveness, including internal and external resources.

2. Skill Advantage

Realized as technical capabilities and support capabilities. Technical ability is a set of skills with technical characteristics and dependent on technical personnel. Supporting ability is the ability to cultivate, establish, accumulate, configure and protect.

3. Management Advantage

In order to better adapt to the market, the standardized management of the enterprise is also the management of basic competitiveness.

4. Talent Advantage

Talent competition is directly related to the core competitiveness of enterprises, especially in the 21st century, talent is the most important, enterprises must pay attention to talent, cultivate talent, retain talent.

5. Brand Advantage

In the modern society, brand influence means the degree of accumulation of wealth, with a wide range of influence, good reputation of the brand on the development of the enterprise has a vital role.

Expanded Information

Competitive strategies of enterprises are cost leadership strategy, differentiation strategy, concentration strategy.

Cost leadership strategy and differentiation strategy are self-positioning; concentration strategy is market segmentation.

Of the three basic strategies, cost leadership and differentiation are the basis of the basic competitive strategy, and they are a pair of "dyadic" strategies.

Concentration is the application of cost leadership and differentiation strategies to a specific market segment.

1. The cost leadership strategy is a strategy in which a company becomes a cost leader in an industry by minimizing costs in the areas of research and development, production, sales, service, and advertising by strengthening cost control internally.

2. The strategy of differentiation refers to the fact that the products and services offered by an enterprise to its customers are unique within the industry, and this uniqueness can bring additional markups to the products; if the premium price of an enterprise's products or services exceeds the increased costs due to its uniqueness, then the enterprise with this differentiation will gain a competitive advantage.

3. Concentration strategy refers to the strategy of using cost leadership or product differentiation to gain competitive advantage for a particular buying group, product segment or regional market.