Traditional Culture Encyclopedia - Traditional culture - What is the implementation process of traditional marketing model and integrated marketing model?

What is the implementation process of traditional marketing model and integrated marketing model?

Traditional marketing model process:

? Brainstorming of customer marketing target team members

Release plan

The customer is unhappy, and the customer can't explain clearly.

Try to modify

carry out

report

Customer dissatisfaction

Integrated marketing model process:

Customers put forward marketing objectives.

Market research and marketing diagnosis

Deconstruct marketing target data, consumer sketch

Team members brainstorm.

Customize reference data and optimize KPI scheme

Propose a scheme with KPI

Customers may be confused, but they think it makes sense.

Programme execution

Public opinion monitoring, optimize the marketing plan.

Marketing diagnosis consumer insight

Resume activities and integrate marketing suggestions for the next stage.