How to utilize new media to effectively disseminate core values

With the development of modern information technology, new media is gradually becoming a new carrier for college students to cultivate socialist core values. We must carefully study the characteristics and development trend of new media, carefully observe the internalized influence of new media on college students' worldview, values, and outlook on life, and maximize the realistic value of new media on the cultivation of college students' core values. The current situation of college students' core values in the new media environment has diversified values. Under the new media platform, the core values of contemporary college students are diversified, which is inextricably related to the progress of the times and the development of the economy. With the development of information technology, through the new media, college students can more conveniently come into contact with diverse cultures, and the multimedia platform provides them with unprecedented and diversified perspectives. In addition, most college students pursue individuality and emphasize novelty. All of these are unreservedly displayed in front of college students through the new media platform, so it is difficult to satisfy the contemporary college students who have grown up in this environment with a single value demand. Egoization of value subject. Under the new media platform, contemporary college students are exposed to a huge amount of information every day, and they no longer blindly follow the ideas, opinions and authorities, but obey their own beliefs and ideals. Although the self-realization of the value subject can enhance the self-awareness and self-confidence of college students, driven by economic interests, individual college students do not care about volunteer activities, social services, and other "dedication" that do not see the immediate benefits, but only focus on the pursuit of visible and tangible immediate benefits. The significance of new media for the cultivation of socialist core values among college students From the perspective of communication science, the cultivation of socialist core values among college students is a specific kind of information dissemination work. At present, microblogging and wechat have become the most popular new media representatives for college students. Their openness, interactivity and participation are impacting the traditional cognitive and thinking styles of college students, and they have great practical value for the cultivation of socialist core values among college students. New media technology ensures the "barrier-free" dissemination of the socialist core value system. With the support of new media technology, the socialist core values are directly faced by college students nationwide through diversified communication channels, beyond the limitations of time and space. For example, the use of microblogging to release real-time information on rescuing children who are out of school and caring for the elderly who have lost their independence has greatly improved the efficiency of information dissemination, as the dissemination of such information is not counted in terms of days, but in terms of minutes and seconds. Along with the rapid increase in dissemination time, real-time interaction can also be realized. Through microblogging, microblogging and other new media, the comments and likes for these stories can also be spread in real time, forming a second wave of dissemination of the boom, and in a few hours to form a hot topic in society, this new media communication features are not available in print media. The "diversification" of the main body of information dissemination can maximize the mobilization of the initiative, autonomy and participation of the majority of students in obtaining information, and effectively curb the tendency of the main body of the value of college students to self-centeredness. New media technology enhances the "infectious power" of the socialist core value system. New media technology integrates picture, text, sound and image, and melts sound, light, electricity and chemistry in one furnace, with lively and diversified forms, especially virtual simulation technology, which makes people often feel immersed in the scene, changing the drawbacks of the traditional media's single form or inability to form a synergy. Using new media to carry out all-round, personalized and multi-dimensional dissemination of socialist core values can greatly stimulate the curiosity and imagination of college students, allowing them to independently choose the material provided by the learning organizer, sublimate their thoughts in an imaginative, vivid, and intuitive context, perceive the educational information in a graphic and audio-visual context, and unconsciously seek visual and auditory pleasures in the process of The core socialist values of the scientific connotation and spiritual essence of the socialist core values.