The idea of the logo of the 2008 Beijing Olympic Games originated from the traditional Chinese ( ) art?

1. The design of the emblem skillfully combines Chinese characteristics, the characteristics of Beijing and the elements of the Olympic Games. The "Chinese Seal - Dancing Beijing" takes the seal as the main form of expression, combines the traditional Chinese seal and calligraphy and other art forms with the characteristics of the movement, and through the artistic techniques of exaggeration and deformation, skillfully transforms into a forward running, dancing to meet the victory of the movement of the human figure. The shape of the human figure also resembles the charm of the modern character "京", which contains a strong Chinese flavor. The work conveys and represents four levels of information and meaning: (1) Chinese culture. The traditional Chinese cultural symbol - seal (Xiao Xing Yin) as the expression of the main pattern of the logo, the seal has appeared in China as early as 4,000 to 5,000 years ago, is a traditional Chinese cultural art form of profound origin, and is still a widely used form of social integrity, implying that Beijing will realize the solemn goal of "hosting one of the best Olympic Games in history", and that Beijing will be the first Olympic Games in the history of China. It symbolizes that Beijing will fulfill its solemn promise of "hosting the best Olympic Games in history". (2) Red. Red, a traditional Chinese festive color, is chosen as the base color of the main pattern. Red has always been regarded as the representative color of China, and it is also the color of our national flag, representing the great Chinese people*** and the country. Therefore, the main color of the logo is red, which is representative of the country, festivity and traditional culture. (3) Beijing, China, welcomes friends from all over the world. The work represents that Beijing is welcoming athletes and people from all over the world to gather in Beijing with the attitude of reform and opening up, which vividly expresses the enthusiasm and sincerity of Beijing in welcoming guests from all directions, and conveys the concept and spirit of the Olympics. The work is rich in connotations, indicating that Beijing, China is welcoming people from all over the world with open arms. (4) Sprinting to the limit, creating brilliance, and promoting the Olympic spirit of "faster, higher, stronger". The modern Olympic movement has always emphasized the athletes as the core, and the emblem "China Seal? Dancing Beijing" is the embodiment of this principle. The seal of the sportsman in the shape of rigid and flexible, the image of friendly, containing Chinese culture at the same time, full of dynamism.

2. The font design of the emblem adopts the style of Chinese brush lettering, unique design. The font of the emblem work "China Seal - Dancing Beijing" adopts the style of hanjian (Han Dynasty bamboo writing), which organically integrates the strokes and flavors of hanjian into the font of "BEIJING 2008", which is natural, concise and smooth, and is consistent with the emblem picture.

The font not only meets the purpose of market development, but also harmonizes with the style of the main pattern of the logo, which avoids the legal disputes of counterfeiting and infringement that may arise from the use of ready-made fonts in the future registration of the logo and standard fonts.

3. The overall structure of the emblem is harmonized with the independent structure. After repeated refinement and modification by experts, the three parts of the "Chinese Seal - Dancing Beijing", including the Chinese Seal as the main body, "Han Simplified Chinese", "Beijing 2008" and the Five Olympic Rings, are harmonized in terms of layout and proportionality. The layout and proportionality between the three parts of "China Seal - Dancing Beijing", especially the part of China Seal, are almost perfect. At the same time, each part is still well-proportioned and harmonized when used on its own.