With the direction, how can traditional media and emerging media merge?

In the process of integration, we should first give full play to the authority of traditional media in news communication. First of all, we should change the existing concept of news communication. People are no longer satisfied with knowing only the five elements of news events, but want to know the truth behind the facts. At this time, the traditional media can give full play to their own advantages, do a good job in the follow-up report of news, interpret news events in detail, authoritatively and responsibly, and let the audience know more news truth through the media perspective, so as to give full play to the guiding role of traditional media in public opinion. Second, the traditional media should adapt to the public opinion characteristics of enthusiastic participation of the audience in the all-media era, profoundly grasp various public opinion tendencies of major news events, broaden their perspectives, and expand the influence of their own public opinion guidance. Third, traditional media should make their own brands bigger and stronger. Only in this way can they continue to maintain their good image in the eyes of the public and continue to exert their credibility and authority. Secondly, giving full play to the timeliness and interactivity of new media in news dissemination is a very important feature of new media in the process of information dissemination, and it is also an incomparable advantage of traditional media. Because the new media has grassroots netizens and network terminals all over the world, it can get first-hand information in the first time and release it in time. Therefore, traditional media should make use of their own authority, actively combine with new media, give full play to the immediacy and interactivity of new media, deliver information to hundreds of millions of audiences more quickly and truly, and promote the development of journalism in the whole society.

Thirdly, we should pay attention to network public opinion collection and news material processing. In this diversified era, we are exposed to thousands of information every day. How to filter out massive information requires network editors to have certain basic news skills. First, we should act in accordance with the laws of the news and master relevant principles and policies. Second, on this basis, we should integrate, optimize and recreate all kinds of news information reasonably and effectively, so as to achieve the best communication effect.

Finally, we should give full play to the guiding role of public opinion, resolve social contradictions and build a harmonious society. The integration of traditional media and new media is to learn from each other's strengths, give full play to their respective advantages, and maximize the communication effect. The media is a tool of public opinion. Therefore, it is the unshirkable responsibility of the media and every media person to adhere to the correct direction of public opinion, actively guide public opinion, unite social forces and resolve social crises.

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