What forms does modern media include?

Newspapers, magazines, television, radio, movies, books, audio-visual products, and the rapidly rising Internet. Among them, newspapers, television, radio and internet are the four main media for news information dissemination.

The media can be private institutions or official institutions. Communication channels include paper (newsprint, magazines), sound (radio), video (television, movies) and modern network (computer video). It was first used as a term in 1943 by the American Library Association in the post-war public library guide, and now it has become the general name of various communication tools.

Development situation

The media refers to "mass media". In a broad sense, mass media includes newspapers, magazines, television, radio, movies, books, audio-visual products and the rapidly rising Internet. According to the statistical calculation of various data collected up to March 20 12, the total output value of China media industry in 2010 was 637.9 billion yuan, an increase of 15.2% over the previous year.

Judging from the market structure of various industries in the media industry, in 20 1 1 year, newspapers and television accounted for 3 1% of the total market of the media industry, and the scale of Internet business reached 42% of the total market of the media industry, accounting for almost half of the media industry. The market of broadcasting, periodicals, audio-visual and movies is small, and there is limited room for manoeuvre to cope with the impact of changes in the media environment.