Compared with traditional bookstores, what is the difference between Dangdang's brand positioning?

Dangdang opened a physical bookstore, based on specialized books, IP, cultural and creative products, reading cultural activities, community sharing and other operations, and actively joined forces with the government, communities, commercial platform vendors, brand operators and other forces to build a diversified and sustainable business model of "bookstore+"and "reading, cultural and creative life O+O experience space". Traditional bookstores are relatively simple.

2. Different content restrictions

The core of Dangdang physical bookstore is the combination of online and offline, and the combination of books and cultural creation. Among them, the combination of online and offline is to get through prices, goods and services. Combining the humanistic environment of each bookstore, we design different themes, spread different varieties, support different formats and arrange different activities, so that each Dangdang bookstore has unique charm and is more suitable for the needs of local readers.

Due to the limitation of business area, the total number of books supplied by traditional bookstores is limited, and the books displayed on each shelf have a certain display cost. Therefore, for the sake of economic benefits, traditional bookstores have to issue a large number of popular books with good returns.

Extended data

Dangdang's first county-level entity bookstore in China settled in Kaiyang.

Relying on the complementary advantages of "internet plus" and traditional physical bookstores, online and offline sales at the same price are the biggest selling points of Dangdang physical bookstores, which will enable Kaiyang people to make cultural consumption at a more affordable price and a more comfortable reading experience.

With the advantage of Dangdang's cultural resources, Dangdang physical bookstore regularly carries out the interaction between cultural celebrities and first-line writers, so that local people in Kaiyang have more opportunities to communicate face to face with the masters. At the same time, Dangdang's accumulated cultural heritage for many years, the big data system established by relying on huge customer resources, and online and offline operational experience. It will inject vitality into related fields in Kaiyang.

People's Network-Dangdang's first county-level entity bookstore settled in Kaiyang.