How to carry out network promotion in hardware manufacturing industry?

How to carry out network promotion in hardware manufacturing industry? Ever-changing, hardware manufacturing industry often has a headache when doing network promotion, which is actually three aspects:

1. What is the purpose of network promotion? In other words, you need to know your potential customers, what they look like, what their needs are and what their preferences are. Only by understanding these, can the later work be carried out better and get twice the result with half the effort.

2. How to choose the network promotion channel? (1) Classification of network promotion channels

Category 1: promotion channels for prospective customers' search habits, represented by mainstream search channels such as Baidu, Shenma, 360 and sogou; There are also some built-in search channels of mainstream traffic platforms, including Today Headline, Weibo, WeChat, Tik Tok, Taobao and so on.

How to carry out network promotion in hardware manufacturing industry?

The second category: the promotion channels of users' fragmented reading, represented by mainstream fragmented reading channels such as Today Headline, Tik Tok and Weibo. , and some vertically subdivided second-tier traffic platforms, including Himalaya, Blog, Zhihu, Post Bar, etc.

The third category: promotion through other channels, mainly based on industry-related platforms, such as some vertical industry exchange forums, some industry sections of large portals, and some tool-based platforms, including maps, Didi, mobike, etc.

(2) the choice of network promotion channels

The choice of network promotion channels is based on your positioning of customers, what are the needs of your prospective customers and what will they search for? What age group are your customers? What platform do they prefer to spend their time on? Your customers like learning, visiting forums, and what forums do they like to visit?

Knowing the customers, the promotion channels are naturally screened out.

(3) the choice of network promotion form

There are two forms of network promotion:

1 type is to spend money directly to advertise on the channel. This kind of promotion is quick to take effect. Customers will come in if they spend money, and no customers will come in if they don't spend money.

The second is to do the content of customer demand in the channel. This form of promotion is slow to take effect, and it can bring few customers in the early stage, but long-term accumulation will lead to a surge in traffic.

How to carry out network promotion in hardware manufacturing industry?

Many hardware manufacturing enterprises in the market are small and medium-sized enterprises. These small and medium-sized enterprises have the same characteristics. Most of them find it difficult to spend a lot of money and advertise directly on the selected promotion channels.

So most hardware manufacturers walk on two legs. In the early stage, new customers were mainly brought in the form of 1 promotion, and in the later stage, new customers were mainly brought in the form of secondary promotion.

3. Online promotion of customers' second use of money costs employees' salaries and transformed customers, which is of great use to attracted customers. What do you mean? I believe you have heard that the cost of maintaining an old customer is far lower than the cost of attracting a new customer.

Even if old customers can't generate secondary demand, don't forget "user reputation". How to get old customers to introduce you to new customers and let new customers bring new customers is the most important move.

Therefore, the customers brought by network promotion must be deposited on the Internet platform, which can be your micro-signal, micro-group, Weibo and so on. It depends on your customer base and which platform they prefer to stay on.

How to carry out network promotion in hardware manufacturing industry?

Then, on the platform of customer precipitation, develop a game or mechanism to provide some benefits for old customers to bring new customers, such as directly rewarding cash and so on.

How to play is up to you. There are many ways to play. But one thing is very important. In order for customers to bring customers, the hardware manufacturing products/services provided by the company must pass the quality inspection, which is the basis for establishing word of mouth. You should make your customers feel at ease to introduce you to new customers.

Note that the essence of network promotion is the same as finding customers offline. No matter what traditional industry, it is inseparable from the essence of marketing promotion: people (customers)! Always take people (customers) as the center to think!