What are the ways and main features of advertising?

Advertising is a kind of propaganda means and way to convey information to the public openly and widely through certain forms of media for specific needs. In fact, advertising also has certain characteristics. The following is the content of my advertisement, I hope you like it!

& gt& gt& gt More professional knowledge, welcome to poke? ? (_-) What are the characteristics and composition of the team? (_-) Definition and evaluation of promotion strategy? (_-) What are the characteristics and main relations of traditional media? (_-) The characteristics of barter style and advertising 1. Advertising is a kind of communication tool, and the information of a commodity is transmitted to a group of users and consumers by the production or management organization (advertiser) of the commodity;

2. Advertising needs to be paid;

3. The communication activities carried out by advertisements are convincing;

4. Advertising is purposeful, planned and persistent;

5. Advertising is not only beneficial to advertisers, but also to the target audience, which can make users and consumers get useful information.

Classified content of advertisements

Product advertising, brand advertising, concept advertising, public service advertising

purpose

Informing advertisements, promotional advertisements, image advertisements, suggestion advertisements, public service advertisements and promotional advertisements.

tactics

Single advertisement, series advertisement, concentrated advertisement, repeated advertisement, marketing advertisement, comparison advertisement and persuasion advertisement.

medium

Newspaper advertisements, magazine advertisements, TV advertisements, movie advertisements, online advertisements, packaging advertisements, radio advertisements, poster advertisements, POP advertisements, traffic advertisements, direct mail advertisements, car body advertisements, ticket advertisements and lunch box advertisements.

With the increase of new media, there will be more and more types of advertisements divided by media.

technique of expression

Image advertisement: picture-oriented

Text design advertisement: text arrangement is the main thing.

Humorous advertising: humorous scenes are the main ones.

Portrait advertisements: movie stars, singers and representatives of various industries.

Audio-visual advertising: the rhythm of sound, image and music

Spread range

International advertising, national advertising, local advertising, regional advertising

Communication object

Consumer advertising, corporate advertising

main body

General advertising, retail advertising

The main forms of advertisements are published, played, set up and posted in People's Republic of China (PRC) through newspapers, radio, television, movies, street signs, windows, printed matter and neon lights. Specifically including:

Advertise in newspapers, periodicals, books, catalogues, etc. ;

Broadcast advertisements through radio, television, movies, videos and slides;

Use streets, squares, airports, stations, docks and other buildings or spaces to set up street signs, neon lights, electronic display boards, windows, light boxes, walls and other advertisements;

Use theaters, stadiums (gymnasiums), cultural museums, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements inside and outside;

Setting up, drawing and posting advertisements by vehicles such as cars, boats and planes; (six) mailing all kinds of advertising materials through the post office;

Advertising with gifts in kind;

Advertise through internet e-mail, banners, etc. It is a kind of database marketing.

Call center, a kind of database marketing.

SMS and MMS advertising is a kind of database marketing.

Publish, broadcast, set up and post advertisements by other media and forms.

There are still people who use oral advertisements.

Spreading advertisements through SMS and color information services, and posting advertisements in mailboxes have also been rampant recently.

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