What are the similarities and differences between e-commerce and traditional marketing?

I. Similarities between e-commerce and traditional marketing:

1, all marketing activities.

2, both need the established goals of the enterprise.

Both of them regard meeting the needs of consumers as the starting point of all activities.

4. The satisfaction of consumers' demand not only stays in the actual demand, but also includes the potential demand.

Second, the difference between e-commerce and traditional marketing:

1. On products: the products marketed on the Internet can be any product or any service item, but it is difficult to do it in the traditional marketing field.

2. In terms of sales, e-commerce has the advantages of "zero distance" and "zero time difference", which changes the traditional circuitous mode and can adopt direct sales mode to realize zero inventory and efficient operation without dealers;

3. In promotion: Web mode has richer connotations and realization methods, while traditional marketing is relatively simple.

E-commerce is essentially a marketing activity based on the Internet. Traditional marketing is a physical store economy.

Extended data:

The development trend of e-commerce;

1. Wider environment: People can conduct online transactions anytime and anywhere without being limited by time, space or traditional shopping.

2. Broader market: The world on the Internet will become very small. A merchant can face consumers all over the world, and a consumer can shop in any merchant in the world.

3. Faster circulation and lower price: E-commerce reduces the intermediate links of commodity circulation and saves a lot of expenses, thus greatly reducing the cost of commodity circulation and transaction.

4, more in line with the requirements of the times: now people are increasingly pursuing fashion, paying attention to individuality and shopping environment, and online shopping can better reflect the personalized shopping process.

Baidu encyclopedia-e-commerce