Web Art Design

I. Media editing techniques

1. Visual media. Visual media include text, graphics, pictures and so on, it is the basic elements of the web page. Due to the limitations of the computer screen size, the layout of text and pictures should be clear and definite, and have a primary and secondary. Through the corresponding editing and production software can make these elements organic combination, the use of text information in multimedia, its expression should be precise, concise, powerful, too long text will make people lose interest in reading; for simple images, as far as possible with vector graphics, which occupy little space. It is mainly used for the production of line drawings, art characters and statistical tables. For colorful paintings containing complex details use bitmap files.

2. Auditory media. Fresh and pleasant music that echoes the theme of the website can increase the interest of the viewers and prolong their stay on the website, thus enabling more information to be delivered to the netizens. At present, the popular audio files on the Internet are mainly in MID, WAV, RM, MP3 and other formats. Previously, you must first download this music or movie back to the local machine, and then use the corresponding program to play, due to the audio or video files are relatively large, requiring a longer download time. Stream (stream) after the emergence of technology, web page designers full, skillful application of this technology, so that visitors in the download process can enjoy the music to enhance the page to disseminate information on the expressive power and infectious.

3. Audio-visual media. Digital video information is conducive to storage, playback, special processing and high-speed transmission, in the multimedia information, it is the latest and most attractive one. The main popular video files on the Internet are FLASH, VMW, ASF, RM, AVI, MPG and other formats.

4. Interactive media. In the Web environment, people are no longer a passive recipient of traditional media methods, but as an active participant in the identity of the information processing and publishing. The use of ActiveXControl, VBScript, JAVA, FLSH and other technologies, web page designers in accordance with the site's various stages of the business objectives, with the site's different periods of the business strategy, as well as the user's feedback, and often on the web page to adjust and modify.

Second, the use of multimedia technology to improve web page art

Web page art design contains audio-visual elements and layout design of the two elements; to the theme, form and content of the unity of

Emphasis on the whole as the principle of the design; multimedia with interactivity and continuity, multi-dimensionality, comprehensiveness, the layout of the uncontrollability of the art and technology combined with the closeness of the five characteristics. Due to the multimedia's own interactivity, entertainment, creative design, will naturally attract the viewer's eye.

1. The relationship between web art design and website theme. Visual design expresses certain intentions and requirements, has a clear theme, and in accordance with the laws of visual psychology and the form of the theme actively conveyed to the viewer. The purpose of the appeal is to make the theme instantly understood and accepted by people in an appropriate environment to meet people's practicality and needs, which requires that the visual design should not only be simple, concise, clear and precise, but also emphasize the artistry at the same time, it should focus on highlighting the design theme distinctly through a unique style and a strong visual impact. Design is to serve the theme, design is the product of art and technology, that is to say, that is to say, "beauty", but also to achieve "functionality". In business website design, to fulfill the "function" is the ultimate goal of artistic design, "beauty" is for the "function" of the service. If the design is only "beauty" and no "function", the meaning of the existence of the business website is lost.

2. The combination of multimedia technology and artistic design. Any design has a certain content and form. Content is the sum of all the internal elements of the design, is the basis for the existence of the design, known as "the soul of the design"; form is the internal structure of the elements of the content or the external expression of the content. The content of a design is the sum of its theme, image, subject matter and other elements, and the form is its structure, style or design language and other ways of expression. Content determines form, and form reacts to content. An excellent design must be the perfect expression of form to content. Business website in the construction, to clarify the content of the enterprise website, to determine what kind of form, so as to clarify the theme, the use of multimedia technology around them to develop the design. For example, the design of personal sites and business sites of different nature and different purposes, so the standard of comment is also different. It has only one theme, which is beauty. The perfect integration of audio and visual multimedia animation and film can reflect the theme, clearly convey the site's information, showing the site's artistic style and originality. A good multimedia website design not only attracts customers' attention, but also expresses the essence of the product or service. In order to retain customers, it is important to make sure that there is a "leapfrog" connection. In other words, a multimedia website design is a collection of information plus graphics, animation and sound. For business Web site, to take advantage of multimedia technology, image, specific, all-round display of their goods and services, which is traditional, single media can not be realized.

Network technology and artistic creativity of the close combination of the artistic design of the web page by the expansion of graphic design to the three-dimensional design, from pure visual art to the expansion of the space auditory art, web page effect is no longer similar to books or newspapers and magazines and other print media, but closer to the movie or television viewing effect. Technological development promotes a close combination of technology and art, bringing the viewer into a real virtual world.

With the continuous development of multimedia technology and the increasing speed of network transmission, the limitations of artistry by technology continue to diminish. Art and technology will be a better combination of business Web site due to a large number of applications of multimedia technology and unique charm and dazzling, but its primary function is as a tool for communication, a platform; more precisely it is a user and the site of an interactive interface. The close combination of multimedia technology and art in the web art design advantages are very obvious, and their development will promote the website to a higher level and height, will give the company enterprise culture publicity, product introduction, sales channels to bring more benefits. And the application of multimedia technology in the website will certainly become the future direction of development, has a very broad prospect.

Welcome to visit Changfeng.com to get the latest logistics information. Introduction

e-globe, wire, microwave has entangled the earth, and at the same time bring a multitude of e-concepts, of which the striking electronic commerce (e-commerce) has become a hot issue in the domestic economic field.

According to the information of Credit Suisse in December, 2001, the world trade volume of e-commerce will grow exponentially in the next few years, and the trade volume of e-commerce in 2003 will amount to 1,240 billion dollars, accounting for 18-25% of the total world trade volume. The development of e-commerce has a bearing on economic restructuring and industrial upgrading, as well as the overall economic competitiveness of the country. For this reason, China has listed the development of e-commerce as an important part of information construction, and has made efforts to create conditions and vigorously promote the development of e-commerce positively and pragmatically when the relevant foundation has not yet matured.

Yahoo, Sohu, etc. in nasdaq Biao rising and then continued to fall, risk capital on the website industry following the pursuit of caution, the e-commerce industry can not help but be dazzled by the ups and downs. In fact, traditional enterprises are the most important application areas of e-commerce.

This report favors the study of e-commerce in traditional enterprises, based on a large amount of data and information from the e-commerce industry at home and abroad, analyzes the current situation of e-commerce development in the world and China; discusses the combination of traditional industries and e-commerce - e-commerce market; focuses on e-commerce development between enterprises and e-commerce development of consumer electronics; analyzes the problems of e-commerce in China; and analyzes the countermeasures of e-commerce. Problems in China's development of e-commerce countermeasures research; profound analysis of the traditional enterprise e-commerce of the typical success or failure of the case; the traditional enterprise e-commerce mode selection, the implementation of erp and informatization construction, network marketing strategy for in-depth discussion; and a detailed analysis of China's accession to the wto on the development of e-commerce business impact, predicted the beginning of the new century, e-commerce and e-commerce site development trend. For all kinds of enterprises in China to establish and develop their own e-commerce system has an important guidance and reference role.

This report was produced in April, the price of 3500 yuan.

Central Economy Industry Consulting

China E-Commerce Research Group

April 2002

Summary of the main points

I. Definition of the concept of e-commerce

E-commerce refers to the use of a simple, fast, low-cost electronic communications, buyers and sellers to carry out a variety of commercial and trade activities through the network of a business transaction model. In this paper, all the business for the purpose of business, electronic means of business model are included in the broad category of e-commerce. Such as erp, crm and so on.

Second, the definition of the main body of e-commerce

E-commerce to traditional industry and commerce (including, of course, it and other emerging industries) as the main body of the so-called cement + mouse model; pure e-commerce site is just a complement, but it is also prompted by the traditional industry to the direction of e-commerce development of catalysts and propellers.

Three, the mode of e-commerce

①Pure e-commerce site. One is Alibaba, China Chemical Network and other portals; one is amazon, 8848 such retail site model. This report will analyze their development prospects and the support of e-commerce site profitability.

②The e-commerce model of traditional industries. One is the big company, which builds its own website to conduct online transactions with suppliers, customers and even final consumers, and its benefits for the enterprise are most obvious. One is the small and medium-sized enterprises, to participate in the professional online information and trading platform as a better choice.

There is a difference between e-commerce for traditional enterprises and e-commerce for online platform-based enterprises. With some large traditional enterprises have touched the network, the mouse plus cement model has become the choice of traditional enterprises to participate in e-commerce. Traditional enterprises regard e-commerce as a means to view, with the help of the Internet for online marketing, product sales, as well as input procurement and other elements of the configuration. This means can not be separated from the enterprise itself and the products they make, is an extension of the enterprise business mode, an innovation. The pursuit of product market profits and the overall competitive advantage of enterprises is the starting point for the implementation of e-commerce in traditional enterprises. Mouse plus cement will make the traditional economy gradually toward the network economy.

Four, the significance of the implementation of e-commerce in traditional enterprises, supporting measures and points to note

internet's most important feature is its scalability. E-commerce has not changed the nature of business, its significance lies in: to reduce business operating costs; to strengthen direct communication with customers, improve customer service level; to make the transaction more convenient, faster, more transparent, and so on. E-commerce is the necessary transformation and enhancement of traditional industries, traditional industries to e-commerce is imperative.

Enterprise implementation of e-commerce, we must pay attention to the internal business process re-engineering, organizational structure and departmental authority to adjust; pay attention to the implementation of e-commerce progressive, complexity, some unforeseen problems. V, e-commerce market forecast

①e-commerce market will grow steadily; ② b2c e-commerce market development growth; ③ b2b e-commerce power from the end-user demand; ④ traditional business e will become the focus of e-commerce market development.

World e-commerce trade volume forecast for 1999-2003 (unit; billion dollars)

Source: Credit Suisse, December 2001

Sixth, b2b e-commerce development trend

①Professionals battle; ②Virtual and physical enterprise combination; ③Electronic transaction market accounted for the major part of b2b; ④ Network companies will develop in the direction of internationalization; ⑤ small and medium-sized enterprise market demand will become the focus of the next stage; ⑥ b2b development will lead to the development of e-commerce related industries.

This report will conduct in-depth research and discussion on hot issues such as financial e-commerce, enterprise e-commerce, e-government, mobile commerce, broadband and digital life, e-commerce laws and regulations, wto and e-commerce, and e-commerce of traditional enterprises.

As the preliminary work of e-commerce, the first is the software infrastructure. Lenovo began to build the enterprise core business management application system and e-commerce website. In order to reorganize internal management, improve efficiency, Lenovo began to consider the implementation of erp. erp is an enterprise resource planning, it will be within the enterprise procurement of raw materials, production planning, manufacturing, order processing and delivery of links organically linked together, so that the enterprise management of the supply process is more scientific, standardized and efficient; at the same time, because of its ability to real-time monitoring of the number of inventories and the amount of inventory, can effectively Improve the efficiency of decision support and financial accounting, therefore, it is the most basic and core support system for the implementation of e-commerce.

Through the implementation of the r/3 system, Lenovo has formulated a unified business standard in terms of enterprise information function and structure, established a unified information platform, and utilized this platform to carry out a unified planning and construction of the information flow of the whole company. The company's financial management, sales management, inventory management, and many other aspects were integrated into a single information system, reducing data redundancy and providing a more organized and secure flow of information. Due to the high degree of system integration, the data in user orders, inventory, procurement and other business processes can be updated in real time and can be integrated and ****enjoyed among users, while at the same time reducing operating costs and improving profitability and work efficiency. For example, the financial closing day has been reduced from 20 days to 1 day, and the cost of the financial closing project alone has been reduced by 90%.

While strengthening internal information construction and implementing erp, Lenovo has not neglected the promotion of its own brand and the establishment of corporate image. In order to release enterprise information to the outside world in a timely manner, so that more and more people understand the enterprise, Lenovo has also set up an external website to realize interaction, which has rapidly occupied a place in the field of e-commerce. The external homepage is not only a window for brand publicity, information and product release, but also a necessary tool for e-commerce and e-service. Lenovo's external home page is not just an electronic version of the magazine, it contains a lot of technical components: Lenovo e-commerce Web site system configuration is very careful, but also configured on the site firewalls, load balancing equipment and data exchange servers and other equipment. Lenovo recently developed a server called i-cache, which utilizes the principle of computer caching, as well as the fact that 80% of the access requests to the w eb is concentrated in 20% of the page on the design of the system with the addition of this equipment, according to the test speed can be equivalent to an increase in bandwidth more than 10 times. Due to the Lenovo website user access request response speed, page setup reasonable, colorful content, not only attracted a large number of users, but also greatly improve the brand awareness, and timely establishment of the enterprise's e-commerce image.

Then, Lenovo's e-commerce already has a basic framework, with network hardware and information environment as the basis for erp to improve the internal management and e-commerce site for publicity.

Lenovo's e-commerce already has a basic framework, with network hardware and information environment as the basis, with ERP to improve internal management and e-commerce site for publicity. Next, Lenovo began the design of the three core parts of e-commerce, namely crm, scm and pdm, the three direct value-added links.

Customer relationship management (crm) is through the construction of a customer information database, the establishment of a consistent interface between the enterprise and each user, the user's every visit (whether it is w eb, telephone or on-site) are recorded to analyze its use of the needs and access habits, so as to facilitate the personalized customization of the product and the web page; the enterprise's visits to the user of the different departments are also recorded, to understand the user's comprehensive understanding of the user's visit. Recorded, to understand the user's overall needs and psychology; customer consulting services as long as the same phone call will be automatically transferred to the relevant personnel, and this person can immediately obtain the user has purchased equipment, previous service and maintenance records, to facilitate the answer to the customer; can also be designed to take the initiative to learn about the user's needs of the enterprise and satisfaction with the product, and targeted to provide the relevant products that he would like to have products, thus greatly improving the efficiency of the enterprise and customer satisfaction.

Supply chain management (scm), is on the basis of erp through the construction and front-end customers, as well as the back-end suppliers of the interactive system, to realize the product supply smooth, reasonable, efficient, not only to meet the supply, but also do not retain a large number of inventory and thus the backlog, to maintain a high degree of elasticity of supply. For example, Lenovo is building the third generation of e-commerce system, the enterprise and agents closely together. Agents can be w eb to understand the current supply cycle of each product, the implementation of the order, the status of funds, and Lenovo can instantly understand the agents of each product inventory, sales, through statistical analysis to make new market decisions, greatly improving the accuracy and timeliness of decision-making. At the same time, in the implementation of this module, Lenovo will also be the application of mature modules, such as online order processing, online credit management, online payment refined into i-order, i-cred it, i-paym ent of such products to support their own system integration business and provide services to other enterprises.

Product development management (pdm), is through the construction of product information database, the establishment of a unified product development system platform. On this platform, all the personnel involved in design can enjoy all the design documents and information through the browser, and complete the development and design of a certain product through the browser. In this way, Lenovo's users and partners can participate in all aspects of Lenovo's product development and design across time and space constraints, so that the product is designed from the beginning to fully reflect the user's needs, so that the products produced can truly satisfy the user. At the same time, the product design information will be directly into the production and manufacturing system, and the supply chain of procurement, production, sales, business and other links automatically connected to simplify the workflow, greatly shortening the new product from the idea to the market time cycle.

It is the implementation of crm, scm, pdm and other modules that help companies achieve high efficiency, low cost, and highly meet the individual needs and satisfaction of customers. Lenovo through e-commerce, so that the product design and market needs tend to be consistent, and shorten the distance between the enterprise and the customer, and really realize the e-commerce more fruitful connotation.

Case summary:

Through the analysis of Lenovo's e-commerce case, we can see that the e-commerce program of a large enterprise should include the following parts: the construction of the network hardware and the information environment, the implementation of the erp system, the implementation of the crm, scm, and pdm as well as the establishment of e-commerce website.

At the same time, we also see in the specific e-commerce to build the implementation of the process, not necessarily in accordance with the order from low to high to build. General implementation steps should be:

1. Establishment of intranet, i.e., in-tranet.

2. Development of intranet use, the establishment of office automation systems.

3. With the implementation of erp, strengthen the internal management

4. At the same time, the establishment of the enterprise's e-commerce site, establish a corporate image, publicize the enterprise's e-commerce.

5. Implementation of e-commerce core modules crm, scm and pdm, to achieve true e-commerce.

Additionally, because the situation of each enterprise is very different, the construction of e-commerce mode is not set in stone. Enterprises should carefully analyze their own conditions: such as information infrastructure, internal management of good and bad as well as the financial situation of enterprises, etc., targeted at building their own e-commerce model