Traditional Culture Encyclopedia - Traditional culture - Analyze the Spring Festival Gala from a communication perspective by combining the five elements of the communication process

Analyze the Spring Festival Gala from a communication perspective by combining the five elements of the communication process

Communicator: the government plays a leading role in the national media. This determines the unparalleled communication power of the Spring Festival Gala.

Communication content:The nature of the communicator determines that the content of its communication is inevitably politically correct melodious works. The resulting ideologization, homogenization of ideas and stereotyped forms have been criticized over the years.

Communication carrier: the media with the largest audience and influence - TV. Bringing the Spring Festival Gala to the attention of all the people.

Communication object: forced, monopolized communication formed on other programs of the extinction of the exclusion of the whole country is forced to become a viewing group.

Communication effects:The undeniable advertising benefits and celebrity benefits have witnessed the communication effects of the Spring Festival Gala.

Personal opinion, for reference only