Taking the BMW mini documentary Tibet as a case, this paper analyzes what marketing methods it has adopted.

With its unique appearance, dexterous handling performance and excellent safety performance, BMW mini has won the favor of many young people and is also in line with their tastes. Advocating youth, individuality, publicity and anti-tradition. In Tibet, we introduced the customs and culture of Tibet to the people of China, and showed us the superior performance of BMW MINI. The low displacement of BMW MINI conforms to China's low-carbon policy; And have strong technical support. Why did BMW MINI choose Tibet as its theme? The influence of Tibet on young people. Many young people want to go into Tibet and see Tibet.