Main ways of cross-media marketing and product development

1. Cross-media marketing refers to transmitting brand information to a wider range of people in a personalized and innovative way through various media forms such as television, advertisements and social media, so as to enhance brand awareness and exposure.

2. Derivative product development refers to the development of peripheral products with unique characteristics related to the brand through the core concepts and selling points of the brand, which is used to guide consumers' consumption behavior and drive sales performance.