Suning.cn profit model

The profit model of Suning. com is all-round expansion.

In the context of the overall sinking of the traditional retail market and the rapid development of Internet technology, Suning.cn has chosen to carry out online sales business, implement online and offline synchronous and coordinated development, and gradually integrate.

On the one hand, Suning expanded the scale of offline stores, accelerated the construction of Suning supermarkets, squares and other stores, and actively occupied the rural retail market. On the other hand, increase investment in R&D and talents, and improve the online sales platform.

Suning.cn's marketing strategy:

Under the background that the whole traditional retail market is depressed and online retail is booming, Suning.cn chose to set foot in the field of e-commerce and put forward the strategies of (offline physical stores), e-commerce (online platform) and retail service providers, that is, on the one hand, developing physical stores, on the other hand, laying out online sales platforms, and at the same time, taking retail service sales as the essence.

Use online network platform to promote offline products. At the same time, online and offline products have the same category and the same price, which can facilitate consumers to browse the products they want online and get the prices of related products, and then go to offline stores to experience the products.

Suning's business philosophy of online and offline integration can prevent consumers from buying fakes, avoid a series of trust problems, and expand Suning's brand effect to some extent. At present, there is still a big gap between Suning.cn and Tmall, JD.COM and other e-commerce companies in the field of online sales, and its market share is limited.