What is Taobao operation?

Taobao operation is the following five services on Taobao website:

1, construction of online sales platform

① Market research/operation planning: according to the situation of brands and online consumers, determine the brand positioning of online sales and make a three-stage plan.

② Project team formation: Online camp establishes a complete project team for each customer and helps enterprises to cultivate their own teams.

③ Stationing platform: Provide one-stop service on high-traffic e-commerce platforms such as Taobao.

④ Shop design and decoration: determine the design style according to the brand positioning, and provide professional web design.

⑤ Product shelf distribution: according to a certain template, upload product information to the online sales platform.

⑥ Online shop management norms: Establish online shop rules and regulations and standardize management.

2. Brand marketing promotion

① Soft article implantation: blog, forum and SNS soft article advertisement implantation.

(2) Brand theme activity planning: launch theme activities regularly and participate in Taobao's fixed marketing activities regularly.

③ Application of marketing tools: Taobao 123show, taobao guest, video and other promotional tools.

④ Circle marketing: the establishment of shop SNS community, such as an independent site for the interaction between shops and consumers (Taojianghu), and the establishment and maintenance of product gangs.

⑤SEM and SEO optimization: improve the click-through rate and conversion rate of the store; Shops regularly promote sales outside the station.

⑥ Advertising: advertising planning and effect tracking feedback, to maximize resource benefits, and to assist enterprises to promote the use of marketing tools such as Taobao for training.

⑦ Customer management: Customer relationship management team and return visit mechanism.

⑧ Channel control: maintain the brand image of the network and punish network infringement and piracy.

3. Product shooting and art services

① Shooting orientation: The professional visual merchandising team provides suggestions and confirms the style requirements with customers.

② Shooting planning: shooting mode selection, model selection, makeup collocation, scene selection and creative conception.

③ Official shooting: Professional models can use well-known studios in the form of exterior and interior shooting and tiled shooting.

(4) Post-image processing: color, proportion and structure adjustment; The finishing touch of the page is to add design elements.

4. Online store operation service of shopping center

① Data analysis: statistical analysis of online sales data of industries, brands and stores.

② Sales support: sales team formation, accurate sales based on data support and improvement feedback.

③ Software support: the online store data is connected with the company's order inventory system to realize synchronous management.

④ Construction of distribution platform: recruitment and contact of dealers and expansion of distribution channels.

⑤ Logistics Support: Provide logistics interface and provide training for customer logistics department.

⑥ Store management software: conduct daily store operation and monitoring.

5, e-commerce depth strategy report

① Overall scheme of enterprise e-commerce: tailor a set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration.

② Independent B2C platform construction: An independent B2C platform with independent domain name and transaction and payment functions based on the underlying data of Taobao.

③ Network promotion strategy consultation: overall brand promotion scheme formulation and budget consultation.

④ Network specification guidance: There are many rules to be learned on the network platform to ensure the normal operation of the store. The online camp will provide senior platform operation standard counseling services.

⑤ Customer company team training: Help customers to cultivate internal teams and improve their e-commerce capabilities.

Baidu Encyclopedia-Taobao Dai Yun