? In internet plus era, Internet decoration needs quality first.

Nowadays, "internet plus" is extremely hot, and influenced by it, the new model of Internet home improvement is constantly being mentioned. However, behind the excitement of internet home improvement, some insiders pointed out that most home improvement companies did not make full preparations before using the internet model, but only expanded the market to cater to the game of capital. So, why is this happening? In order to understand the details, the reporter conducted an in-depth investigation on the emerging industry of Internet home improvement.

Internet home improvement companies should be born in response to market demand.

Insiders pointed out that on the one hand, under the favorable environment of the Internet, more and more industries began to use the Internet for development, and the traditional home improvement industry was no exception. On the other hand, due to the chaotic price system, opaque transactions and delayed construction period, the traditional home improvement industry has been criticized more and more. In this regard, Zhuang Jie Association experts also pointed out that the main reason for this phenomenon is that there are many "pain points" for users in the traditional Zhuang Jie industry, which cannot meet the needs of modern consumers.

In view of the "pain point" that traditional home decoration can't meet the needs of consumers, the concept of Internet decoration came into being. It is understood that Internet decoration refers to a new decoration mode that uses Internet tools and Internet thinking (user thinking) to transform traditional home decoration. The popularity of Internet home improvement is closely related to the transparency of decoration price, mobile phone monitoring the decoration process at any time, and meeting the personalized home improvement needs of users.

However, on the occasion of the rise of internet home improvement, many internet home improvement companies have launched marketing strategies such as "preferential price" and "shortest construction period" to quickly grasp the needs of users, solve the cost and efficiency problems of traditional home improvement, and attract users' attention. However, the good times did not last long. In the market environment, marketing strategies such as "preferential price and shortest construction period" are not the basis to support the development of Internet home improvement companies. This development model, which only seeks speed but not quality, has been complained by many consumers, which not only fails to achieve the effect of rapid development, but also affects the image of enterprises in the market.

Internet home improvement needs to pay attention to quality.

In this regard, many industry experts also believe that although the Internet home improvement industry has risen rapidly under the influence of the "internet plus", many Internet home improvement enterprises are trying to meet the needs of the capital market because of its rapid development, blindly expanding the market without laying a good foundation, which has caused controversy. Among many Internet home improvement companies, Aijiaji is just the opposite of other Internet home improvement companies. Instead of rushing to expand the market, it is better to do a good job in quality control, improve the construction technology, form its own system, form a reputation in the market, and then expand the market. Through an in-depth visit to Aijiaji, the reporter learned that enterprises have made various efforts to ensure the quality of home improvement.

First of all, Aijiaji provides 368 personalized packages (including accessories), and cooperates with many well-known brands such as Wei Xing Pipe Industry, Yu Jinlong Electric Wire, Dulux Paint, Conch, Ampu Cable, Ye Wei Floor, etc. to provide high-quality accessories, and make a product guarantee of one fake and ten compensations to protect the interests of consumers from the source.

Then, unlike other Internet home improvement and labor service companies, Aijiaji has its own workers and customized the process steps of 10 1, so the standardization construction degree is high. At the same time, quality can be monitored at any time, and consumers' distrust of the construction team can be relieved because they don't understand the construction links.

Finally, Aijiaji adopts one-stop service and monitors the whole process. From the first contact with the monitoring of the decoration construction process, to the completion and after-sales, users can monitor the decoration process with their mobile phones and become a "shopkeeper" completely. Let users know the construction progress without going to the construction site.

In addition, considering the phenomenon that consumers have no way to complain after sales in the market, Aijiaji also proposed two-year warranty, five-year waterproof maintenance and other after-sales services to ensure that consumers have no worries after sales.

The ceo of Aijiaji also said that in addition to improving the construction quality, improving the construction process and paying attention to the user experience is also a process of building brand reputation. Only by establishing brand reputation and establishing its own complete operating system can we further expand the market.

Because there is a big difference between Internet home improvement and traditional home improvement, while Internet home improvement is controversial, experts in the industry suggest that enterprises should understand the truth that "it is necessary to strike while the iron is hot", learn to love family discipline to ensure the quality of home improvement, improve the process, and pay attention to user experience and after-sales service. And the internet home improvement, establish user reputation, the market will expand.