Bookstore model innovation

China's publishing industry contains traditional cultural propaganda attributes, so that for a long time the bookstore subconsciously in the denial of its commercial attributes, more recognized its cultural attributes, and then gradually lost the ability to self-reliance. The so-called business is business, model innovation is the traditional entity bookstores have to think about the problem. The customer relationship between bookstores and specific customer segments can be realized in these ways: personal assistant - in the sales process or after-sales phase through e-mail, call centers, etc. to communicate and get help; dedicated personal assistant - for a single customer to arrange dedicated customer representative; self-service - providing customers with everything they need for self-service; automated service - a more fine-grained automated process that enables self-service.