Traditional Culture Encyclopedia - Traditional culture - What does b2b mean? What's the difference between b2b and b2c?
What does b2b mean? What's the difference between b2b and b2c?
1、b2b:
B2B refers to a business model in which enterprises exchange and transmit data and information through private networks or the Internet. It integrates enterprise intranet and enterprise products and services with customers through B2B websites or mobile clients, and provides better services to customers through the rapid response of the network, thus promoting the business development of enterprises.
2、B2C:
B2C refers to a mode of e-commerce, and it is also a commercial retail mode that directly sells products and services to consumers. The payment method of B2C e-commerce is a combination of cash on delivery and online payment, and most enterprises choose logistics outsourcing to save operating costs.
With the change of users' consumption habits and the promotion of excellent enterprise demonstration effect, online shopping users are increasing. In addition, some large-scale examinations, such as the civil service examination, have also begun to implement the B2C model. Its basic needs include user management needs, customer needs and vendor needs.
The business model of b2b:
1, bidding ranking
In order to promote the sales of products, enterprises hope to rank themselves in the top position in the information search of B2B websites. On the basis of ensuring the accuracy of information, websites will adjust the ranking order according to the different fees paid by members.
2. Value-added services
B2B websites usually provide enterprises with some unique value-added services besides trade supply and demand information, including enterprise certification, independent domain name, industry data analysis report, search engine optimization and so on.
For example, spot certification is a special value-added service in the electronic industry, because electronic buyers usually pay more attention to inventory. In addition, the Google ranking promotion service of electronic models is a kind of search engine optimization.
3. Offline service
It mainly includes exhibitions, periodicals and seminars. Through exhibitions, suppliers and buyers communicate face to face, and ordinary SMEs prefer this way. Periodicals are mainly information such as industry information, and advertisements can also be implanted in periodicals.
Refer to the above? Baidu Encyclopedia -—b2b, Baidu Encyclopedia -—B2C
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