Why is the barber shop not doing well this year?

Today, let's talk about why the business of hair salons is not good and why so many have closed down. What is the real reason?

Speaking of closing stores, there will probably be a laundry list of reasons why business is not good.

For example, the location is bad,

There are too many customers who charge high fees and are greedy for petty gains.

The rent is rising too fast, and the shareholders are not Qi Xin.

The loss of owners makes it difficult for employees to manage.

Top masters take customers to start a new stove.

It is estimated that there are 100, but are these the real reasons? Maybe it has something to do with it. The leader thinks that the core problem is not here. It will be clear after reading the following words.

A Fujian Meng told me that his shop has been open for more than three years, and he always changes masters frequently. Business is getting worse now. Is there any good way?

From this description, it seems that the reason for the bad business is that the master changed too fast and the customers lost. That is to say, the business of this store is completely pinned on the master, so I thought, why did Amon go? I wonder if he can know the technology.

I asked him if he could have his hair cut.

He said, yes, he has been in this industry for more than 9 years.

I asked, how many masters are there in the shop? Do you have many designated guests?

He said there were three, and he didn't do anything before, and there were not many designated guests. Now there are almost 6 to 10 every day.

I said, you should do things quickly, don't be lazy, be a good customer seriously, and don't pin your hopes on the hairdresser.

Seeing this reminds me of a failed shop opening case before:

In 2006.07, I opened two stores in partnership with my friends.

When I opened my first store, I was still very diligent and diligent, and I rarely went out. There were only five or six people at first, and the business was doing well. Later, it gradually developed to more than 20 people.

The momentum is good, and some people have money, and then consider opening a branch. Less than a year after the first store opened, we opened a second store, and several old hair stylists joined the stock market.

My partner and I are in charge of a store. He is in charge of the old store and I am in charge of the new store.

The business of the second store is also good, and both stores are relatively stable. At this time, I rarely do the front line. I didn't get a haircut card. If I am too busy, I will cut it off and mainly do some management work.

Since I stopped being a front-line worker, I have gradually become lazy. Sometimes I find an excuse to explain and then sneak out after the meeting. Sometimes I go out to play, sometimes I communicate with my peers. Basically, I go out in the morning and go to the store at night. Sometimes even when we stop, there are fewer ideas in the store.

After a long time, customers are basically in the hands of several old hair stylists. One of them has won the first prize every month and has a high prestige in the store. The little assistants began to worship personality, and they all got together with the first one like a small gang.

I was often out of the store and didn't notice this phenomenon at first. By the time I found it, it was too late. After months of getting along, their feelings have been established, and it is very difficult to crack them again.

Later, the first place gradually had the idea of opening a shop.

It is conceivable that it is normal to take away a group of people, and the blow to a store is quite great. The best performers left, some assistants left, and some clients left. At that time, they were almost paralyzed and could not be operated.

So when I saw Amon, I felt deeply. The core of a store still lies in the hairdresser. The hair stylist's stable business will be relatively stable, and the hair stylist's fast business will naturally be worse.

This is especially true for shops that only do hairdressing projects.

Let's go back to the problem of bad business.

It seems to be some objective reasons, but it is actually the boss's own reasons. Some people think that hair stylists have invested in shares, so let them do it. They can relax and start to be lazy.

Some people think that I am the boss, why do I still get a haircut in the front line? I don't want to be so tired, so let the stylist do it.

However, if the management is not good and the hair stylist changes quickly, it will be very troublesome, or a hair stylist is very awesome and catches many customers. He is responsible for 40% of the store's performance, which is also very dangerous.

If a store's business is not good and a store is about to close down, we must find the reasons from ourselves to solve the problem. The result now must be that we have done a lot of wrong things in the past. Think about it carefully and it will be clear.

Don't complain about others, don't complain about others, accept everything calmly, and the karma of past lives has made today's fruit.

I've been thinking about it for some time,

Why didn't you do it well,

Why did it lead to subsequent losses?

Not location, employees, shareholders,

The important reason is that I made many wrong decisions, I didn't work hard enough, I was slack, I was lazy, I didn't master the technology in my own hands, and my hope was in the hands of shareholders and hairdressers.

I now have a motto called,

Practice while having a haircut,

I just want to constantly correct my thoughts and attitudes. I didn't want to go to the front line before, but now I like it very much. No matter what I do, I am happy to wash my hair and sweep the floor. I think this is an exercise.

So I think, if there is only one store, it should be in the first line.

Unless there are more than three stores that can go out of the front line, you still have to do work-related things every day, you can't be lazy, you can't be playful, and you need to do it yourself if you want to last forever.

The vitality and vigor of hair salons lies in technology.

The boss didn't grasp this piece himself, or he didn't update it all the time. Technology is stagnant, which means that shops are dying out.

Whether it is a small shop or a big shop, it is necessary to build the boss's personal brand and charm, which is reflected in the technical and professional level.

The boss can't do it, and even the best teacher can't succeed. The owner can run around, but the boss can't run around. The customer is in the master's hands. If the owner runs away, the boss will only cry.