Does e-commerce have a big impact on the department store industry?

If there is an impact, there is no way to break through without encirclement. Accurately speaking, the department store industry should be a traditional retail industry. To analyze problems, we must first look at facts and talk about data. If it's all reasonable, it's hooliganism (if it's that others are worried, it's another matter) Online retail situation.

Since 2009, the online retail market in China has developed rapidly, with a growth rate of over 40% in recent years. In 20 14, the transaction scale of online retail market in China reached 2786 10 billion yuan, up 47.80% year-on-year. According to the growth rate of online retail market in China in the first half of 20 15, the transaction scale of online retail market in 20 15 was 3984 10 billion yuan, up 48.70% year-on-year.

Your topic "How should the department store industry break through the impact of e-commerce" is a gimmick! Many times, if you come out and find that they are not enemies, but friends! There is no relationship between life and death. I believe that the brother who asked the question is a professional, so I don't need to explain more about the "accelerated integration of online and offline" of theoretical leverage.

See: 20 16 China retail market status and development trend forecast for specific data information.