Brief introduction of e-commerce price war 6 18

/kloc-June of 0/8 was originally an ordinary day. In order to crack down on the celebration of JD.COM Mall, many e-commerce companies regard this day as an online shopping carnival. Established on June 6th, 2004, JD.COM Mall is the largest comprehensive online retailer in China. At the beginning of this month, JD.COM announced through various channels that it would invest 654.38 billion yuan to launch the "Best Store Celebration Month" in June. The participation of Suning.cn, Tmall, Gome and Dangdang reached its climax on June 654.38+08. On June 17, Tmall announced that it would hold an online shopping carnival on June 18, giving away cash-filled red envelopes worth 40 million yuan to consumers, and the audience would be unlimited on June 18. Suning.cn, Gome Online Mall, etc. also joined the camp and announced to launch a new round of promotion on 18. It also announced the launch of the "Mid-year Celebration" and began to offer discounts and promotions. At the same time, e-commerce companies such as Vanke Eslite, Yixun.com, Temple Library and Le Bee.com also took the opportunity to join the e-commerce scuffle. In the words of some media, the theme of e-commerce price war since June is "encirclement and suppression of JD.COM". COM”。