What is the purpose of the enterprise to do APP marketing?

In the era of mobile Internet, APP software development has become the general trend, and many enterprises have begun to focus on APP development. As can be seen from here, the prospects of APP development companies are very impressive. Enterprise APP has a good development prospect. The main purpose is to

In the era of mobile Internet, APP software development has become the general trend, and many enterprises have begun to focus on APP development. As can be seen from here, the prospects of APP development companies are very impressive. Enterprise APP has a good development prospect. The main purposes are:

1. Put the enterprise in the "pocket" publicity: store the enterprise product information in the enterprise APP, and customers can browse anytime and anywhere when they open their mobile phones;

2. Convenient maintenance: new products, new services or new information are updated only once through the enterprise APP, and sales and customers' mobile phones are automatically updated synchronously when browsing, which is convenient for one-step maintenance;

3. Occupy the mobile Internet portal: mobile marketing, APP is king. As the most important entrance to the mobile Internet, the establishment of enterprise APP will facilitate communication with customers, and at the same time facilitate mobile phone users to query and browse anytime and anywhere, effectively occupying customers' "free time";

4. All-round multimedia display: Enterprise APP has rich information display, and business opportunities are at your fingertips. Do you feel it?

5. Show corporate image: Having an APP is equivalent to having a mobile Internet business card, which can quickly enhance corporate image.

Enterprise APP marketing has three values:

1.APP is widely favored by users;

2.APP and traditional promotion channels form an effective complement;

3.APP helps enterprises to effectively evaluate the advertising effect.