What does ip mirroring mean?

Ip image refers to the personality characteristics of an enterprise or one of its brands in the market and the hearts of the public, which reflects the evaluation and cognition of the public, especially consumers. Brand image is inseparable from brand, and image is the characteristic of brand, which embodies the strength and essence of brand. Ip image includes product name, packaging, print advertising design, etc. Image is the foundation of brand, and enterprises must attach great importance to the shaping of brand image.

Brand image is the sum of all consumers' associations with the brand, which reflects the picture of the brand in consumers' memory. The formation of brand association is the result of the joint action of marketing activities and non-marketing activities. Consumers' association with brands can be obtained through both enterprise-controlled channels and non-enterprise-controlled channels.

Brand image evaluation method:

1, brand reputation

Brand reputation refers to the degree to which a brand gains public trust, support and recognition. The investigation of word of mouth can also be studied from three aspects: public word of mouth, industry word of mouth and target audience word of mouth. Brand reputation reflects the influence of brand on society.

2. Brand reflection

Brand reflection refers to the degree to which a brand arouses public perception. It mainly shows people's immediate reaction to a brand.

3. Brand attention

Brand attention refers to the brand's ability to attract public attention, mainly refers to the degree of attention when the brand is in contact with the public.