Jingdong logistics model analysis

Jingdong logistics model analysis

Jingdong Mall is the largest 3C online shopping professional platform in China's B2C market, and is one of the most popular and influential e-commerce websites in China's e-commerce field. The following is the Jingdong logistics model analysis that I brought for you, I hope it will help you.

Jingdong logistics model analysis Part 1

(1) Communication and Consumer Electronic Consumer Electronic three types of electronic products for short) Jingdong Mall currently has 15 million registered users across the country, 1200 suppliers, online sales of home appliances, digital communications, computers, household goods, clothing and apparel, mother and child, Books, food and other 11 categories of tens of thousands of brands more than 300,000 kinds of high-quality goods, daily order processing volume of more than 120,000 single, the site's average daily PV more than 35 million. Now, Jingdong Mall has occupied 35.6% of China's online retail market share, and has been the industry leader for 10 consecutive quarters.

(2) mode: since the beginning of 2004 officially involved in the field of e-commerce, Jingdong Mall has been to maintain high-speed growth, five consecutive years of growth rate of more than 200%. Jingdong Mall has always insisted on pure e-commerce mode of operation, reducing intermediate links, to provide consumers with high-quality products and satisfactory service in the first time, at present, "Jingdong price" has become the domestic 3C sales in the field of price weathervane.

(3) products: Jingdong Mall online sales commodities, including household appliances, automotive supplies; mobile digital; computer, software, office; home, kitchenware, home furnishings; clothing, shoes and hats; personal care and cosmetics; watches, jewelry, gifts, luggage; sports and health; mother and child, toys, musical instruments; food and beverage, health care products more than 100,000 kinds of ten categories. At present, Jingdong Mall has more than 10 million registered users, daily order processing volume exceeded 70,000 single. Now, Jingdong Mall has become an important way for Chinese consumers to buy 3C products.

(4) Logistics: Jingdong Mall provides a flexible and diverse commodity display space, consumer inquiries, shopping will not be subject to time and geographical restrictions. Relying on the huge logistics system built over the years, consumers fully enjoy the "do not leave the house, sit and enjoy" convenience. At present, the distribution of North China, East China, South China, Southwest of the four major logistics centers covering the country's major cities. 2009 March, Jingdong Mall set up its own courier company, logistics and distribution speed, quality of service to be fully enhanced.

From 2009 to the present, Jingdong Mall has established city distribution stations in Tianjin, Suzhou, Hangzhou, Nanjing, Shenzhen, Ningbo, Wuxi, Jinan, Wuhan, Xiamen and more than 40 other key cities to provide users with logistics and distribution, cash on delivery, mobile POS swipe, door-to-door pickup and replacement of goods, etc. In early April 2010, Jingdong Mall was the first to launch the "211 time-delivery" program in Beijing and other cities. At the beginning of April 2010, Jingdong Mall took the lead in launching "211 Time Limit" delivery service in Beijing and other cities, realizing "100 points after-sale" service commitment in the country, and then the mobile version of Jingdong Mall (m.360buy.com) was officially launched, and the service system of Jingdong Mall is gradually realizing the leapfrog upgrading. In addition, the four logistics centers in Beijing, Shanghai, Guangzhou, and Chengdu have expanded their capacity by more than 120,000 square meters, and the warehousing throughput has been comprehensively improved.

Two, Jingdong Mall logistics model

Jingdong Mall logistics model there are two main: self-built logistics system and self-built system + third-party logistics combination.

(1), self-built logistics system

In 2009, Jingdong online shopping mall in Tianjin, Suzhou, Hangzhou, Nanjing, Shenzhen, Ningbo, Wuxi, Jinan and other 23 key cities to establish the city distribution station, ultimately, the distribution station will cover the country's 200 cities, all by the self-built courier company to provide logistics and distribution, Cash on delivery, mobile POS card, door-to-door pickup and replacement services. In addition, Beijing, Shanghai and Guangdong warehousing center has been expanded to 80,000 square meters, warehousing throughput increased.

Currently, the three major logistics centers in North China, East China, and South China cover all major cities in the country. in March 2009, BOE spent RMB 20 million to set up the Shanghai Yuanmai Express Company, the speed of logistics and distribution in Shanghai and East China, and even the country's logistics and quality of service can be fully enhanced.

In early April 2010, Jingdong Mall in Beijing and other cities to take the lead in the launch of the "211 limited time to reach" delivery service. May 15, 2010 in Shanghai Jiading covers an area of 200 acres of Jingdong Mall, "East China Logistics and Warehousing Center," within. Investment of tens of millions of automatic conveyor belts have been put into use. Workers holding PDA, driving a small forklift in tens of thousands of square meters of warehouse allocation of goods. This is Jingdong's largest warehouse center so far, bear half of the sales of the logistics distribution, but also the company will be financed by the 21 million U.S. dollars of 70% of the investment in logistics construction results. Here, Jingdong is able to handle 25,000 orders per day on a regular basis, with a daily order processing capacity of 50,000 orders. On this basis, the company plans to build a mega warehouse center of 150,000 to 180,000 square meters in Jiading in 2011, which will be eight times the size of Bird's Nest.

(2) self-built system + third-party logistics combined

Although Jingdong Mall obtained 10 billion yuan in sales in 2010, its main business camp is still confined to Beijing, Shanghai, Guangzhou and other economically developed cities. With the deepening of Internet applications, Jingdong business camp has been expanded to secondary or tertiary cities. However, if every secondary city in the country to establish their own logistics or transportation company, the cost of at least tens of billions of dollars. What's more, the profits of secondary cities are not enough to maintain the operation of logistics centers. Because of this, most B2C websites cooperate with third-party logistics to complete distribution.

In cities other than Beijing, Shanghai and Guangzhou, Jingdong Mall and local courier companies to complete the distribution of products. In the distribution of large items, Jingdong chose to cooperate with manufacturers. Because manufacturers in various cities have their own after-sales service outlets, and have their own logistics and distribution partners. For example, Haier in Taiyuan has its own warehouse and cooperation with logistics companies. Jingdong and Haier cooperation, not only can use Haier in the local popularity for their own expansion of publicity, but also a better solution to the problem of capital flow and information flow. Its main third-party logistics companies are Home Delivery and China Post.

Third, other logistics

In addition to cooperation with third-party logistics companies, Jingdong Mall is also recruiting a number of college agents around.

Students in colleges and universities are a relatively large consumer group, but they also have the most uncertainties. Product delivery time is mostly during the day, but during the day is the college students' class time, they hope that the courier company in the evening to send the goods, but the courier company does not provide such a service. So this often happens: delivery personnel to the school door to tell students that the goods have arrived, but students can not pick up the goods.

The second challenge is that the majority of college security does not allow courier personnel to enter the campus, courier personnel can only use the phone to contact with college students. But some college students do not use the cell phone frequency, or shut down, or forget to carry.

Courier personnel often call to find people. As a result, both sides have opinions, students complained that the courier company delivery is not timely, the courier company complained that the students can not be contacted. To solve this problem, we recruit some people to be college agents.

Third, Jingdong Mall logistics analysis

Self-built logistics

S: Advantages

In terms of logistics, you can save more costs than third-party logistics, you can not rely on other companies.

Firstly, it enables the company to take control of logistics

Secondly, it can maintain strong competitiveness.

Saving money, and the company's internal staff to do logistics is more assured, and give customers intimate, safe feeling.

Enterprises self-managed logistics have a strong control over all aspects of the supply chain. It is easy to work closely with the production and other business processes, to fully serve the business management of the enterprise, to ensure that the enterprise can obtain long-term stable profits. For the highly competitive industry, the enterprise is conducive to the control of supply and distribution channels, can be rationally planned management process, improve the efficiency of logistics operations, reduce circulation costs. For large-scale, single-product enterprises, self-managed logistics can make logistics and capital flow, information flow, business flow more closely combined, which greatly enhance the efficiency of logistics operations and even the price of the work of this side.

Can make the procurement of raw materials and spare parts, distribution and production support from the strategic integration, to achieve just-in-time procurement, increase batch. Reduce batch size, control inventory, reduce capital consumption, cost reduction, thus realizing zero inventory, zero distance and military working capital. Such as most of the automobile industry has its own automobile sales companies and marketing service network system.

W: Disadvantages

Enterprises self-managed logistics increases the burden of enterprise investment, weakening the ability of enterprises to withstand market risks. Enterprises in order to self-managed logistics, it is necessary to invest a lot of money for warehousing equipment, transportation equipment and related human capital, which will inevitably reduce the enterprise to other key aspects of the investment, weakening the enterprise's ability to compete in the market. For some smaller enterprises, the proportion of investment in logistics will be too large, resulting in the normal operation of the enterprise.

Inefficient distribution and difficult to control. For the vast majority of enterprises, the logistics department is only a business - a logistics department, logistics activities are not the enterprise is good at. In this case, the enterprise white camp logistics is the same as forcing enterprises to engage in business activities that do not specialize in, the enterprise's managers often need to spend too much time, energy and resources to engage in auxiliary work. As a result, the auxiliary work is not caught up, the key pieces of business can not be developed to explore the core role.

O: Opportunities

1, the rapid expansion of the Internet population, network coverage is becoming more and more extensive

According to data released by CNNIC, as of the end of June 2010, the size of China's Internet users reached 420 million, online payment, online shopping and online banking half-year growth rate of 30%, far more than the other network applications. other online applications.

As of June 2010, the number of online shopping users in China reached 142 million, with the utilization rate rising to 33.8%, and the half-yearly user growth rate reaching 31.4%. The more and more perfect Internet coverage and rapid expansion of online shopping groups for the development of B2C stores laid the foundation.

2, logistics and distribution gradually develop and improve

Currently, China's logistics and express delivery market is gradually prosperous and standardized. The logistics system throughout the country's large and small cities and even villages become the basis for the development of B2C malls.

3, investors show strong interest

The rapid development of the B2C site has gained the attention of the capital of all parties, such as the Jingdong Mall in the last four years, three more than ten million dollars in financing, and in early 2010, even received a total of more than 150 million U.S. dollars in investment. The large amount of venture capital not only helps B2C sites to better improve their logistics and warehousing, but also assists B2C sites in strategy development and operational methods.

T: Threats

In the threat is mainly in the competitors and other logistics companies caused by the competitiveness

Jingdong Mall is facing a lot of strong competitors. Although the B2C share of Jingdong Mall now occupies 35.4%, more than the sum of the second to eighth place. But this advantage can only mean that now Jingdong Mall is very strong, can not guarantee that the future is also very strong. Because Taobao Mall, pat Mall, as well as department stores, home appliance chains have announced their entry into B2C. in the self-built logistics system is not perfect, the management of the system can not keep up, the degree of specialization is not high. Too much storage goods, difficult to manage, etc.

These rivals have their own characteristics and advantages in some aspects, for example, home appliance chain has a perfect logistics system throughout the country, as well as a close relationship with the supplier network. This is the Jingdong Mall must face up to the opponents.

Third-party logistics

S Advantage

In cities other than Beijing, Shanghai, and Guangzhou, Jingdong Mall cooperates with local courier companies to complete the distribution of products. And when it comes to distributing large items, Jingdong chooses to work with manufacturers. Because manufacturers in various cities have their own after-sales service outlets, and have their own logistics and distribution partners. For example, Haier in Taiyuan has its own warehouse and cooperation with logistics companies. Jingdong and Haier cooperation, not only can use Haier's local popularity to expand their own publicity, but also a better solution to the problem of capital flow and information flow

1.nucleation advantage. Generally speaking, the key business of the production enterprises will not be the logistics business, and logistics business is not their expertise, and the emerging third-party logistics enterprises engaged in a number of logistics projects, the operation of the logistics resources can be integrated, so that the operating costs of logistics is relatively low, logistics operations are more efficient, the production enterprises, if they will be given the logistics business to do, they will get a more professional logistics services, and at the same time can focus on the core business of the company. The company can concentrate on its core business.

2. Operational advantages.

(1) To enable production enterprises to obtain logistics services that they cannot provide themselves. As customers are engaged in different industries, the resulting customer service requirements are also very different, such as fresh products on the fast, timely, cold storage requirements, hazardous chemicals on the safety, storage equipment requirements. The difference of these requirements is often the internal logistics system of the production enterprise can not meet, but is the basis of third-party logistics market segmentation. Production enterprises through the logistics business outsourcing can be transferred to the third party logistics company, by them to provide targeted customized logistics services.

(2) Reduce the impact of lagging logistics facilities and information networks on enterprises. The logistics department of a small business lacks coordination with external resources. When the core business of an enterprise develops rapidly, the enterprise logistics system needs to keep up quickly, and then the original self-owned logistics system of the enterprise tends to lag behind due to the limitations of hardware facilities and information networks, and the logistics third party can break through the bottleneck of this resource limitation.

Customer service advantage.

(1) The information network advantage of third-party logistics. The information network advantage that third-party logistics companies have makes them have a unique advantage in improving customer satisfaction. They can use the powerful and convenient information network to increase the order processing capacity, shorten the response time to customer demand, direct to the household point-to-point distribution, to achieve rapid delivery of goods, improve customer satisfaction.

W Disadvantages

1. The ability of the manufacturer to control logistics is reduced. Due to the intervention of the third party, making the enterprise's own control of logistics ability to decline, in the case of coordination problems between the two sides, there may be a risk of loss of control of logistics, thus reducing the level of customer service of the enterprise. In addition, due to the existence of external service providers, the enterprise is more likely to be within the situation of mutual shirking, affecting the efficiency.

2. Risks of customer relationship management

(1) The relationship between the enterprise and its customers is weakened. As the production company is through a third party to complete the distribution of products and after-sales service, with less direct contact with customers, which is very unfavorable to the establishment of stable and close customer management.

(2) The risk of customer information leakage. Customer information is a very important resource for the enterprise, but the third-party logistics company does not only face a customer, in order to provide services for the enterprise competitors, the enterprise's business secrets will increase the possibility of leakage.

3. Collateralized operational risk. Third-party logistics is a long-term partnership, if the service provider's own business is not good, it may affect the operation of the enterprise, the lifting of the partnership will produce higher costs, because the stable relationship is built on a longer period of time on the teething problems.

Opportunity

The development and growth of third-party logistics enterprises.

Logistics infrastructure construction, China's total transport mileage has reached more than 5 million kilometers, the initial establishment of a backbone of the railroad, highway, civil aviation and other modes of transport coordinated development of the transport network

Logistics equipment level, China's railroad locomotives owned by 15,335; civilian car ownership reached 12.19 million; motorized transport ships net deadweight tonnage of 38.75 million tons; civilian aircraft reached 7.0 million tons. tons; civil aircraft reached more than 700. At the same time, the development of container transport, so that the level of logistics equipment has improved greatly, to adapt to the trend of modernization of logistics technology.

Rapid development of warehousing industry

Accelerated the original warehouse and storage facilities of the technological transformation, improve the level of mechanized operations; in some of the country's major large and medium-sized cities in the new modern operating warehouses, from the past, a single storage services gradually transformed into a comprehensive service, pay attention to the coordination of transportation, loading and unloading, information, etc., relatively reduce some of the unreasonable circulation of goods. The relative reduction of some unreasonable circulation links, reducing logistics costs.

The threat

Due to the long-term implementation of the planned economic system and by the constraints of the level of economic development, our understanding of modern logistics and practice, compared with the developed countries there is still a large gap.

Foreign logistics companies will rely on its skilled logistics operations, highly specialized operations and other aspects of the advantages of China's logistics enterprises will pose a strong threat

Jingdong logistics model analysis Part 2

At present, e-commerce as a national strategic emerging industries of the 1 much attention. In 2009, the number of e-commerce industry sites to maintain a high rate of growth, as of the end of January 12, 2009, the number of BtoC sites more than 94, a year-on-year surge of four three . Seventy-nine percent. The rapid development of e-commerce is of course inseparable from the support of the logistics industry and the development, but China's traditional logistics and distribution industry to the non-standardized, distribution delays, customer complaints and other phenomena just like the logistics has become a constraint on the development of e-commerce bottlenecks.

1, e-commerce and BtoC e-commerce meaning

Electronic Coerce (Electronic Coerce), refers to the use of computer technology, network communications technology, automated control technology, database technology, and multimedia technology, and with the help of the Internet contact, effectively organizing business and trade flows, to achieve the goals of the Internet. Effective organization of business and trade flows, the realization of the entire transaction process of electronic. According to the different transaction objects, e-commerce can be divided into different types, such as BtoC, BtoB, CtoC and so on. BtoC is one of the first e-commerce models developed in China, which is Business to Customer. It is the abbreviation of Business to Customer, which refers to the electronic transaction of enterprise to consumer, i.e. "online retailing". It is the first time that we have seen the development of a new e-commerce model in China, and it is the first time that we have seen the development of a new e-commerce model in China, and it is the first time that we have seen the development of a new e-commerce model in China.

2, Jingdong logistics distribution model analysis

Logistics distribution model can be generally divided into self-supporting distribution model, third-party logistics distribution model, Jingdong Mall is the first two distribution model.

(1) Self-supporting distribution mode

I. Jingdong's self-managed logistics

Self-managed distribution mode refers to the enterprise's logistics and distribution of each link by the enterprise itself to plan and organize the management, set up a complete distribution system to complete the enterprise's distribution tasks, including the enterprise's internal logistics and external logistics. This mode of operation is beneficial to the management of the enterprise itself, and can ensure the quality of service.

Jingdong Mall in Beijing, Shanghai, Guangzhou, Chengdu, these four cities have built their own logistics system, because these cities are the main customers of Jingdong customers, and therefore built a large logistics center in these four cities. Take East China Logistics Center for example, Jingdong can normally handle two. Fifty thousand orders, the limit of daily order processing capacity to reach 50,000 orders. The goods in Beijing are basically delivered by Jingdong's own distribution team, generally the same day or the next day delivery. In 2009, Jingdong announced the establishment of its own courier company, invested 20 million yuan in Shanghai to set up a courier company, want to set up its own distribution network on a national scale. At the same time, also in Gusu, Hangzhou, Tianjin, Shenzhen, Nanjing, Wuxi, Ningbo, the opening of seven cities distribution station. And want to build a logistics center in East China next to the logistics center than its larger logistics warehousing center to support the enterprise's own distribution model. Thus, it can be seen that the establishment of their own logistics system, relying on their own distribution team, is a more favorable way of Jingdong.

It is also precisely with the support of the Jingdong self-supporting distribution model, Jingdong in April 2010 formally launched the "two one one time" service, that is, that is, every day before the one point order, the next day delivery; two three points before the order, the next day delivery in the morning. The high effectiveness of the service achieved a higher degree of customer satisfaction, but also to make the affected Jingdong order volume is on the rise.

II. The advantages and shortcomings of self-managed distribution

The advantages of self-managed distribution in:

(a) to ensure the timeliness of distribution services and security of China's logistics industry started late, the logistics management system is not perfect, so it is difficult to find a courier company in the many courier companies in the service is good, high efficiency, fair charges for the three both suffer from the courier company. In this regard, self-managed distribution can do very well. Jingdong through self-managed delivery can bring customers more timely service to ensure the quality of service, to meet customer demand. Also through the self-managed delivery to complete the Jingdong proposed a new service - "two one one time" service. So far, most of the customers still prefer to pay on delivery this kind of payment method, Jingdong Mall also provides this service for its users. If the 3rd party logistics to help Jingdong distribution of goods, in the payment on delivery of this aspect will occur insecurity factors, the occurrence of Jingdong unfavorable situation. However, by Jingdong's own distribution team to do this service will not have these problems, can ensure the safety of the distribution service.

(B) to ensure that the special times business is not chaotic

Every national holidays, especially the Spring Festival era, most courier companies will be early vacation. But the holiday is on the side of the customers in the online shopping 1 peak period. If you rely only on third-party logistics to deliver goods, you will not be able to deliver the dilemma. And through the enterprise's own distribution can be successfully completed in the special times of business, to ensure that the level of business during this period of disruption.

(2) 3rd party logistics distribution model

I. Jingdong's outsourcing logistics

The third-party logistics distribution model refers to the enterprise in the distribution does not have the ability to provide fast, convenient logistics services, part of the logistics distribution business or all the distribution business outsourced to a professional logistics company. With this type of mode enterprises can save logistics costs, and can be based on their own needs to choose the appropriate third-party logistics companies, greater flexibility. Jingdong Mall in the self-supporting distribution can not reach the region, choose to cooperate with the local courier company to complete the task of distribution of goods. In addition in the distribution of large electrical appliances, Jingdong also choose to cooperate with manufacturers, due to the high cost of logistics and distribution of large electrical appliances, assuming that Jingdong transported by itself, the cost will be higher than the profit. For example, sent from Shanghai to Wuhan, the average cost of large appliances, the average cost is more than four 00 per piece.

II. Advantages and shortcomings of third-party logistics and distribution

The advantages of third-party logistics and distribution are shown in:

(a) Reducing the cost of logistics expenditure

In the case of Jingdong to build a self-owned distribution system, a huge investment is necessary, however, if handed over to the third-party logistics enterprises, you can save the costs of the relevant aspects of the cost, such as the cost of the construction of warehouses, distribution services management fees. In different cities, Jingdong can be based on the high and low distribution costs, to choose different courier companies, in order to reach the result of the lowest distribution costs, reduce the expenditure of logistics costs.

(ii) make Jingdong return to the core business Jingdong Mall is B two C e-commerce enterprises, but because of the imperfections of the logistics link, with the growth of the number of orders, slowly logistics center processing capacity can not keep up with the speed of its growth, which Jingdong focus will be placed on solving the logistics and distribution. Third-party logistics and distribution can help companies return to their core business, focusing on their own business development.

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