The Significance of Advertising Made in China

What is reflected behind this advertisement is also the idea and practice of China government managers for the national brand building strategy. In fact, the concept of national brand has long been widely used by developed countries in the United States, Japan and Europe. Japan pursues perfection, the United States advocates innovation, France pursues fashion, German perfectionism and so on. These countries have an accurate positioning of their national brand image, and through mass media and modern marketing means, they constantly strengthen the international consumers' cognition of this positioning, thus extending this cognition to their own products and expanding the great value of brands.

In this sense, a comprehensive marketing plan for "Made in China", a long-term national brand strategy and a win-win cooperation have important strategic significance for "Made in China" and even the international competition of China enterprises, and the advertisements broadcast by CNN in the United States can be said to have taken an important step in this regard.