Why is the price difference between JD.COM and Pinduoduo so much for the same product?

First, the operating expenses are different. JD.COM is a mature e-commerce platform in China, with sufficient reputation and brand. A large number of high-end active sellers have gathered on the platform. After several years of development, the operating rules and promotion system of JD.COM Platform have been quite perfect. Under such a platform, the cost of operating, promoting stores and promoting goods in JD.COM is relatively high.

As a new e-commerce platform based on artificial intelligence algorithm, the traffic distribution in Pinduoduo is quite random. The promotion expenses of shops and commodities are also floating, which is generally cheaper. In addition, the logistics requirements in Pinduoduo are not as strict as those in JD.COM, which will also reduce the cost of enterprises.

In fact, when we bought it, we saw that there was a delivery fee from 8 yuan in JD.COM. Its original price was 1 1.9 yuan, and the product was free of postage. Secondly, we found that apart from the freight, Dabao in JD.COM will be more expensive, because the former is the official flagship store of Dabao and the latter is an agent. The former is a brand effect, while the latter is a low price, resulting in a price difference of several yuan. Finally, many products can't be refunded within 24 hours, while JD.COM can get a refund immediately after purchase. For example, I bought a lot of products to answer this question, and now I can't return them!

I waited for nearly a week before I bought an extra box of roll paper in Pingdu. JD。 COM products are basically bought today and will arrive tomorrow. So: The competition in JD.COM needs a lot of freight.

Two. The collected points are different. JD.COM and Pinduoduo have different points. JD.COM's biggest feature is to stock the goods nationwide first, and jointly set up stores with merchants to support sellers. In other words, JD.COM will deeply participate in the business activities of the merchants, so it will be much higher when collecting store points.

Pinduoduo is very similar to Taobao. He will not be deeply involved in the operation of the seller's shop, and there will be no other extra expenses. Compared with JD, the scores with more flatness are much less. And many products mainly adopt the mode of group purchase. Every time you make a single order, at least two customers will clinch a deal, which is equivalent to wholesale purchase, and the unit price of goods will naturally be lower.

Third, the business logic is different, the difference between JD.COM and many products: Understanding the business logic of the rise of e-commerce platform is helpful for the planning and operation of merchants in stores.