Traditional Culture Encyclopedia - Traditional culture - What's the difference between old media and new media?
What's the difference between old media and new media?
1, market difference
At present, the traditional media is monopolized by the state, but the Internet is not protected by monopoly. As soon as the Internet came into being, it was in fierce market competition.
2. Differences in audience
Traditional media is "audience-oriented" and online media is "audience-oriented". In online media, viewers have more choices.
3. Differences in writing
Online news articles pay attention to speed and short articles. The production of network titles is easy to understand and focused.
4. Differences in content
In the hierarchical management of traditional media, the editing authority of online media is relatively greater than that of traditional media. The website editor has great authority, which also requires him to have a stronger sense of control.
Meaning:
There are two kinds of new media in a broad sense: one is the change of media form caused by technological progress, especially the media form based on wireless communication technology and network technology, such as digital TV, IPTV (Interactive Network TV) and mobile phone terminals.
Second, with the change of people's lifestyle, it has existed before, and now it has been applied to the carrier of information dissemination, such as building TV and car TV. In a narrow sense, new media only refers to the first kind of media form based on technological progress.
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