The planning of copying calligraphy works

1. How to write the calligraphy contest plan?

1. Activity purpose: In order to carry forward the excellent traditional culture of the Chinese nation, prosper the art of calligraphy and enhance the cultural atmosphere, a hard-pen calligraphy contest was held.

Second, the target audience: all students

Three. Activity Time: Month Day to Month Day

Activity form: the selected outstanding works will be published in newspapers, and prizes and honorary certificates will be awarded to the award-winning students.

Verb (abbreviation of verb) Venue: XXX Exhibition Hall

Activity process of intransitive verbs:

Early stage: planning and publicity arrangements:

1. Use posters to mobilize publicity, issue invitations and call on students to actively participate.

2. Indicate the submission method and requirements of the work in the poster.

Project preparation

1. Buy ocean newspapers, decorative pages, tapes and other items.

2. Organize and arrange decorative billboards.

Late stage: 1. Organize and collect works.

2. Evaluate the works and select outstanding works.

3. Exhibition and maintenance of works. During the exhibition, arrange personnel to look after the works to ensure the integrity of the works and prevent man-made damage.

4. After the activity, put away the works and make a complete written summary of the activity.

5. Give prizes to the winners. (Call all winners to issue certificates and prizes and take a group photo)

7. Work evaluation: the works are arranged in a unified way, and the publishing house initially evaluates 15 works, and then the teachers of our department select the first prize, the second prize and the excellent prize.

Eight, evaluation criteria: the theme is clear, the content is healthy and positive, the handwriting is neat, and the page is neat.

The font structure is stable and beautiful, flat and symmetrical, and the stippling form is good.

Nine, job requirements:

1. The content of the works should be healthy and progressive, which can be articles written by celebrities and created by themselves, or copied calligraphy works.

2. Write in black.

3. The paper specification is paper.

4. The author uses a pencil to indicate detailed information in the lower right corner of the back of the work, including name, department, major, class, contact number, address, etc.

5. The number of works submitted by the author is limited to two, and all works will not be rejected.

X. Establishment of awards and prizes:

The competition has a first prize, an award and a certificate of honor.

Second prize, fourth prize and honorary certificate

Ten Excellence Awards and Honorary Certificates

XI。 Budget:

Hai Zhang Bao yuan

Paper element

Pigment and other elements

Adhesive tape and double-sided tape

Decoration supplies (publicity board decoration) yuan

Bonus (certificate of honor) yuan

Installation cost element

Estimated assembly primitive

Moumou painting & calligraphy club

20 1 1 year 1 month 1 day

2. How to write the calligraphy and poster activity plan depends on what activity it is about and who it is given to.

If it's practical, you don't have to follow too many rules. Write down the goal at the beginning, and then write down your specific goal-what do you want to do with this activity? What's the purpose? (For example, raise the popularity of xx calligraphy, make more people aware of xx problems, and so on. , but there must be an exact proportion and date. For example, from now to xx, it will increase the popularity by a few percent and so on. Then write the strategy, that is, how to do this activity, what steps to follow, where, how to use it, and so on. If I know calligraphy activity planning, I don't know what "poster activity planning" means. Do you mean design posters or exhibition posters? In short, if it is a calligraphy exhibition, it is necessary to write about how to attract people to visit, how to publicize and how to expand their target audience. There is to determine the target audience, that is, who will visit? Who is the main character of this visit?

After the strategy and steps are written, you should write an evaluation. I don't understand Chinese very well, which means to go back and check the effect. There is an ongoing evaluation, that is, you should check the effect while the activity is going on, and there is an out-e evaluation, that is, at the end of the activity, you can check whether the expected goal has been achieved.

That's about it.

3. Who can tell me the calligraphy marketing plan? I suggest you look at marketing. You can learn from the marketing websites of McKinsey or Mackenzie.

1. Market positioning: 300 customers, first of all, know whether the person you want to sell is likely to buy this thing, which can be judged by knowing their spending power (whether they have a car, how the house is like, how the piano is clear at a glance) and background (especially cultural background: whether they can write calligraphy, appreciate it, like it or not).

2. Product price: 100- 1000 RMB: sold according to different groups: this needs specific examples, because some people have money but refuse to spend money on calligraphy works; But some people are not very rich but are willing to spend money on expensive ones.

3. Channel: Direct sales: This requires some sales skills. You can give them a try, or show them calligraphy works when tuning the piano, or you can sell them at a discount, which is similar to buying three for one. However, it is still necessary to make a concrete analysis and compare personal marketing ability.

4. How to write a group activity plan The writing of a group activity plan should be standardized and easy to operate.

The following is a relatively standard format: (1) activity title (name). (2) the purpose of the activity.

(3) the theme of the activity. (4) the characteristics of the activity (set the basic style for the activity.

For example, this activity is a combination of rich imagination and philosophy of life. The atmosphere is relaxed and happy, and the whole activity is full of romance. (5) Activities, methods and steps (detailed and specific).

(6) Time, place and participants of the event (including the host). (7) Preparations for activities (list items, written materials and others required for activities).

(8) Precautions. (9) Activity effect prediction (to virtually describe the whole process of the upcoming activity, the specific atmosphere, content, method and effect of the activity should be described in written language, and the four stages of the activity should be highlighted: start, development, * * *, and end).

5. How to write a plan book for a calligraphy contest mainly includes economic and public welfare. The calligraphy contest you prepared is similar to this art exhibition I made. It is all for public welfare, a recollection of China's traditional culture and an embodiment of art.

The competition plan book needs: 1. Plan the theme and purpose of the competition; Secondly, it is necessary to plan the form and selection of the competition and some personnel; Third, we should plan the way and reward of the exhibition; Fourth, it is necessary to plan the time and address; Fifth, we must plan the funding problem; Sixth, you can also plan the expected effect. The following is one of my plans for your reference; Jiangxi Vocational College of Foreign Studies Art Association was established in September 2005. Under the careful guidance of the leaders of the Youth League Committee and the information management department of the Academy, and with the efforts of all the consultants and members of the Association, the Art Association has gone through an extraordinary course for one year.

The past year witnessed the vigorous development of art societies from scratch, witnessed the positive role of art societies in the prosperity of campus culture, and opened up a new world for the second classroom of art design teaching. Nowadays, the art association is moving towards a higher goal and playing a greater role in creating a harmonious campus.

On the occasion of celebrating the first anniversary of the founding of the American Association, the American Association specially planned to hold the "American Association Anniversary Art Festival" from1October 28th to February 65438+ 1. I. Purpose of Holding This art festival closely centers on the purpose of "promoting the beauty of art and enriching campus life" of the Association, and through various forms of activities, it will fully prosper campus culture, improve students' comprehensive quality, enrich students' spiritual and cultural life, create community activities with foreign language and foreign trade characteristics, and finally achieve the purpose of serving the creation of a harmonious campus.

2. One of the main activities of the Art Festival: Art Exhibition-Large-scale Annual Art Exhibition of the Art Association (1) Exhibition Contents: This art exhibition includes five categories: a. Art of lines-sketch exhibition b. Colorful paradise-color exhibition c. Charm of comics-brilliance of design e. Dance of Chinese characters-calligraphy exhibition (2 Exhibition hall of the first teaching building: sketch exhibition theme: line art exhibition: winning works in sketch contest, and our institute recently collected works; Number of works: about 35. Exhibition hall of the second teaching building: color exhibition theme: colorful paradise exhibition works: winning works of color contest, recent collection works of the whole hospital; Number of works: about 35. The exhibition hall of the third teaching building: animation exhibition theme: the charm of comics: the winning works of animation contest and the works recently collected by the whole hospital; Number of works: about 60. Exhibition hall of the fourth teaching building: design exhibition theme: brilliant works of design: winning works in design competition, and the whole hospital recently collected works; Number of works: about 35. Activity 2: On-site painting skill demonstration. Outstanding members of the Art Association will show their painting skills in front of three teachers' halls and a canteen. Activity 3: A lecture on artistic knowledge. Two art-themed lectures will be held, both of which will be given by teachers majoring in design art in the Department of Information Management. The theme of the lecture is tentatively set as follows: (1) Masters of art in ancient and modern times and at home and abroad (2) Art activities in life IV: Awards Conference and Closing Ceremony This art exhibition has two first prizes and two second prizes for each kind of exhibits. Eight people won the third prize. 4. Process arrangement of art festival activities. The duration of the whole art festival is 165438+2006 1 October 28th to 65438+February1. Activity Content Participants/Attendees and Moderator165438+1At 2:30 pm on October 28th, the department leaders attended the opening ceremony of the art festival at the gate of the first teaching building, and all students from the Information Management Department attended. Director Li Zhiqun165438+1At 4:30 pm on October 28th, the painting skills at the entrance of a canteen in Sanjiaomen were displayed on the spot165438+1October 28th to 6543, 8+February 1 Exhibition of Major Exhibition Halls165438+17: 00 pm on October 29th Multimedia Classroom Lecture 1: Ancient and Modern Chinese and Foreign Artists 65438+17: 00 pm on October 30th Multimedia Classroom Lecture 2: Art in Life Lu Jianjun 65438. 6. The staff arranged two etiquette staff, two staff to maintain order at the scene, 1 commentator in each exhibition area.

Seven. Exhibition budget: There are about 200 works in this exhibition, and the mounting fee for each is 8 yuan, * * *: five 1.600 yuan, six flower baskets, each 30 yuan, * * *: 1.500 yuan, and professional teachers give two lectures for each 30 yuan, * * *: 1.800 yuan. * * *: 100 yuan (including 2 first prizes, 5 second prizes and 8 third prizes in each district). Total cost:1600+150+180+100+/kloc-0 = 2130 yuan Source: to be determined. Organizer: Information Management Department of Art Association of Jiangxi Vocational College of Foreign Studies.

6. How to write a copy? Copywriting generally requires three components: 1. Be sure to know what you are talking about.

In order to be informative-not to mention convincing-you must know how to assemble cars, how to cut chicken, how surfactants work, what people will encounter in foreign countries, how refineries extract oil, and so on. Without this knowledge, you are bound to rely more and more on adjectives-this will only be a mistake. Be sure to remember who is talking.

Image, personality, intonation, texture and even personality-these words can be used interchangeably. But no matter what adjectives we call them, they must be obvious, prominent and consistent.

More importantly, be friendly, close and accepted. Copywriting that wants to put the company or-I hope not-its own characteristics into the client's copywriting will cost you your job.

He wrote the severance package. It may be difficult to know who you are talking to (or, better yet, who you are talking to).

The classification of "18-34-year-old male" and "annual household income1200,000 yuan or more" is not only useless, but also destructive. You may really want to go to the hell of a consumer forum (remember not to buy a round-trip ticket first).

The best strategy is to create your own consumer and hide him so that the actual things in life will not bother you. At the same time, remember that your consumers (even those you create) may be smarter and more alert than you.

7. Copywriting must pay attention to the improvement and perfection of details in order to attract and retain consumers. Copywriting is a major detail that cannot be ignored. Here are some ways to attract buyers: this is to imitate the "inverted triangle writing method" in the news. In the first paragraph, please concentrate on making the full-text sales speech, because most people have no patience to read the full text. In the second paragraph, please explain the many characteristics of this commodity one by one according to the expansion method of the catalogue point. It depends on your writing level to point out whether a column is good or a long article is good. If you are not good at writing, you can write selling points point by point. The last paragraph is "hook", the main task is to ask people to buy now, so it is generally to strengthen USP (unique selling point), price advantage or gifts.

8. How to write a plan for a game? The format of the general plan is as follows:

I. Preface/preface

Second, the market analysis/market background

Three. Advantages and disadvantages analysis of products/services

Four. Marketing strategy/promotion strategy/advertising or promotion strategy

Five, advertising or promotional copy

Analysis/Planning of Media Delivery of Intransitive Verbs

Seven. cost budgeting

Eight. Prospect prediction/effect evaluation

Pay attention to using more data, and it is authoritative data. Cctv sophomore, AC Nielsen, CMC consumer yearbook, etc. Everything is good, and there are also some data from survey companies that can be cited. However, some of them are charged and some are free (maybe earlier), such as zero-point survey. It's easy to find such a company on the Internet.

Note that a good planning book is not necessarily in a certain format. Maybe a good copy is a good planning book itself. After all, the main purpose of planning is to help customers solve problems. As long as the customer's problems are solved, it is a good planning book.