What does the business circle format mean?

What does business format mean? How is it divided?

Generally speaking, commercial formats can be divided into retail, wholesale and supporting. Among them, the retail format can be divided into tangible shops and intangible shops. According to the classification principle of retail formats, it can be divided into 9 retail formats, such as large (comprehensive) supermarkets, medium-sized supermarkets, specialty stores, specialty stores, department stores, home building materials stores, convenience stores, grocery stores and hardware grocery stores.

What is format publishing? Classification of commercial formats?

Commercial format refers to the specific needs of specific consumers. According to a certain strategic goal, it selectively uses commodity management structure, store location, store size, store form, price policy, sales method and sales service to provide sales and services.

Commercial formats include department stores, supermarkets, large-scale comprehensive supermarkets, convenience stores, specialized markets (theme shopping malls), specialty stores, shopping centers, warehouse shopping malls and so on.

Reasonable business format planning can provide directional guidance for project investment promotion and promote the progress of project investment promotion; At the same time, it can also create profits for a single business in the process of project operation, expand the commercial influence of the project through the overall effect, attract as many target customers as possible, increase intrinsic value, enhance market competitiveness, and lay the foundation for the long-term prosperity of the project. Therefore, it is of practical significance to study the comprehensive consideration factors of format planning under the condition of rapid commercial development.

What does the format orientation of project management mean?

Business format refers to the business model or business form formed by operators to meet different consumption needs. The business format planning of shopping center is to make full use of various commercial resources to plan the functional zoning and business projects of each floor of commercial projects in order to achieve successful investment, sales and future operation. Commercial format planning is an overall and strategic commercial combination of shopping centers, which comprehensively embodies the overall positioning and characteristics of shopping centers. Reasonable business format planning can provide directional guidance for project investment promotion and promote the progress of project investment promotion; At the same time, it can also create profits for a single merchant during the operation of the project, expand the commercial influence of the project through the overall effect, attract as many target customers as possible, increase the intrinsic value of the shopping center, enhance the market competitiveness, and lay the foundation for the long-term prosperity of the project. Therefore, it is of practical significance to study the comprehensive consideration factors of format planning under the rapid development of group commercial real estate.

First, the macro consideration of shopping center format planning

1, the economic development level of the project location.

The development of shopping center project needs a rich combination of industries and formats, but this combination is not unprincipled "piling up", it must be supported by the market, and the consistency with the project positioning and target market must be considered, which is the premise of making full use of shopping center space resources and steadily improving rental returns.

The level of a city's economic development determines its consumption power. A successful shopping center must match the development of the city, and at the same time, it must actively adapt to the needs of urban development and actively serve the development of the city. Only in this way can it be said that it is out of touch with the development of the city. If the shopping center wants to survive, it must adapt to the economic development level of the project location and conform to the local consumption habits and spending power. In the face of competition, if the shopping center project can not meet the needs of the target consumers, consumers will be lost, that is, they will be transferred to other shopping centers that can provide better goods, prices and services, which will inevitably reduce the passenger flow of the project, while stores in other regions will expand the market scope. Therefore, the format planning of shopping center should also adapt to the economic development of the project location and conform to the local consumption development of the project.

The potential of urban economic development directly determines that the format planning of shopping centers can be ahead of schedule. Shopping centers can change local consumption habits to some extent. When planning the business format, we can refer to the local consumption capacity and maintain a moderately advanced planning, but we can't deviate too far from the local consumption situation. Otherwise, there will be a situation of "high and low", which will lead to the failure of shopping centers.

The local economic development level is also the guarantee of business planning innovation. An important basis for accurate market positioning of shopping centers is the economic development level of the project location. A full analysis of the local economic development potential is conducive to the accurate positioning of business planning, and on this basis, some business combinations are innovated to form a set of management systems to support and cooperate. Otherwise, it is easy to blindly follow the trend and change the format planning, and it is difficult to ensure the success of format innovation.

2. Resources of local merchants in the project

The local commercial resources of the project largely determine the future investment resources and direction of the project.

When planning the business format, it is necessary to conduct market research on the commercial resources where the project is located. According to the results of market research, the local business resources are summarized, classified and summarized, and the proportion of each classification item is calculated. Generally speaking, business resources can be divided into three categories: shopping, catering and entertainment. The purpose of market adjustment business classification is to analyze the local business development, grasp the local business development of the project, and provide basis for business planning.

Based on the analysis of the market research results, the business area of each format is estimated according to the project's own physical area and the local commercial development of the project. At the same time, we can learn from the successful planning experience of some large-scale businesses at home and abroad, such as the golden ratio commonly used in planning, that is, the area ratio of shopping, dining and entertainment in a shopping center is 52: 18: 30. When estimating the required business area, the area of business category and store category should be classified and listed, which is conducive to controlling the investment area as a whole.

After the area is estimated, the market demand should also be verified according to the local conditions of the project. The purpose of verifying the market demand is to verify whether the demand of all planned areas/stores exists. Without demand, there is no market, if local demand does not exist or ......

What does the theme format mean?

Format is a business model, a specific form of retail stores providing specific goods and services to specific customer groups, and a specific form of retail activities. Generally speaking, the format refers to who, what and how retail stores sell.

The main format is what the company's main business is and how to operate it.

What's the difference between business format and business model?

To put it bluntly, the business model is how the company makes money, and the business model is how to sell its own things.

What is the new business format?

New business model

1. Vigorously develop new formats and business models.

2. Promote the combination of online and offline.

3. Promote the combination of manufacturing and service.

4. Promote the combination of technology and market.

5. Promote the integration of industry and finance.

6. Explore the new operating mechanism of Industry-University-Research.

7. Build an innovation and entrepreneurship platform for SMEs.

8. Promote the listing and trading mechanism of scientific and technological achievements.

9. Broaden financing channels

10. Promote the innovation of financing mode

1 1. Vigorously develop internet finance.

12. Establish an information support platform

13. Encourage the construction of e-commerce platforms.

14. Promote the gathering of innovative talents in enterprises

15. carry out demonstration identification of typical cases

16. Organize communication and publicity

How many formats are there in the global business field? What are the similarities and differences between each format? What are the attributes?

The so-called business format refers to the specific needs of specific consumers. According to a certain strategic goal, it selectively uses commodity management structure, store location, store size, store form, price policy, sales method and sales service to provide sales and services. Commercial planning is an important link in the development process of commercial real estate projects (commercial real estate in this paper refers to shops, excluding office buildings and hotels), and commercial planning is an extremely important content. If the business combination positioning is scientific and reasonable, it can increase the beautiful selling point of real estate marketing and effectively promote real estate sales, such as the Wanda shopping plaza model launched by Dalian Wanda in the country; It can also lay a solid foundation for the real long-term prosperity after the project is completed and put into production, such as Tianhe City project in Guangzhou. On the other hand, if the positioning of commercial portfolio does not meet the actual needs of the commercial development status of the city where the project is located, it will lead to the failure of the project after it is put into operation. This kind of case can be described as everywhere in many cities across the country. Defining the positioning of commercial portfolio in the early stage of project development is also of guiding significance to project planning and architectural design. So, what is the business format? What is the combination of business formats? What factors should be considered in the orientation of enterprise merger? What are the common ways to combine the formats of a single commercial real estate project? This paper attempts to take prefecture-level cities as an example to discuss the above problems. Business format refers to the business model or business form formed by operators to meet different consumption needs. Its classification is mainly based on the number of business entities (one or more), target market, business philosophy, service function, store size, site selection, target customers, product structure, store facilities and decoration standards, commodity purchase channels (from manufacturers or distributors) and fund-raising methods (whether centralized procurement or single-store procurement), and the width and depth of commodities. At present, the existing commercial formats in China mainly include: department stores (there are traditional department stores and modern department stores, and most of the department stores in prefecture-level cities are traditional department stores at this stage, but they have begun to transition to modern department stores), specialty stores, specialty stores, commercial pedestrian streets, supermarkets, large-scale comprehensive supermarkets, warehouse-type shopping malls, shopping centers, convenience stores, discount stores, professional markets (wholesale markets) and farmers' markets. Among them, warehouse shopping malls emphasize the integration of storage and sales and the location of non-central business district, convenience stores emphasize community convenience, professional markets emphasize logistics concepts such as transportation, warehousing and distribution, and farmers' markets emphasize the sales of agricultural and sideline products. These forms and commercial pedestrian streets as architectural forms are not discussed in this paper. The format combination of a commercial real estate project means that the developer plans the format of each functional division and each floor of the project according to the existing format of the project city and the grasp of the future commercial development trend, and makes full use of various investment resources that may be integrated, so as to facilitate the sales of the real estate as a real estate project and the successful operation of the project as a commercial real estate in the future. The positioning of business combination must be completed in the early stage of project development. According to our trading experience, the following factors are mainly considered in the positioning of the format combination of a single commercial real estate project: 1, try to introduce new formats that meet the actual needs of the project location, which will have a strong impact on the original formats and subvert the old commercial pattern; At the same time, the determined format must be large enough that no one can compete in 3~5 years, forming a strong position in scale and turning the project into a new commercial center; 2. There must be mainstream formats and core stores to ensure that after the project is opened, it will form a competitive situation for the surrounding commercial properties, have strong sales power to attract people and accumulate business spirit; But it also emphasizes multi-format operation, so that the advantages of each format complement each other, reduce the overall operating costs, improve profit margins and prevent risks; 3. Modern department stores and large general supermarkets are more suitable to be introduced as mainstream formats, but there is a competitive relationship between them, so we should pay attention to their misplaced operation; 4. In the future, the first and second floors will adopt the built-in pedestrian street format with clear property rights and easy management. Even if modern department stores or general supermarkets are introduced as core stores, it is necessary to consider splitting the project into parts for sale in a way suitable for property rights division to ensure the return of development funds; 5. Large-scale comprehensive supermarkets can effectively form a business atmosphere, which is conducive to ensuring the success of the project operation, but the rent required is relatively low, which is easy to form a contradiction of "renting and selling"; 6. Modern department stores mainly focus on fashion and women's consumption, and can bear higher rents, but this format must be configured from the first floor, with a pool area of at least 40%. Compared with large-scale synthesis of superphase ......

What are the classifications of domestic commercial formats? !

Shop sales: grocery stores, convenience stores, discount stores, supermarkets, large supermarkets, storage Huichuan stores, department stores, specialty stores, home building materials stores, shopping centers, factory direct sales centers;

Off-store sales: TV shopping, mail order, online shopping, automatic kiosks, telephone shopping.

These are what I saw from Sina Commercial Real Estate. I hope they can help you!

What is the real estate format?

Format, that is, business format, refers to business types, mainly including fashion shopping, catering, entertainment, leisure, community support and other business forms;

Soho is a residential type, you can Baidu this;

Residential does not belong to this format;

You can go to Fangce. Download some information and have a look. Or go to the library to find relevant books;

I hope it helps you, O(∩_∩)O Thank you ~

Merry Christmas.

How to plan the positioning and format combination of commercial projects?

With the rapid development of China's urbanization, urban commercial modernization, as a commercial industry, has obviously promoted the development of urban modern economy, which is embodied in the smooth and efficient movement of business flow, information flow, capital flow and logistics involved in the process of commodity exchange. Therefore, the innovation of commodity trading mode (commercial format revolution) has become a symbol of commercial modernization in a city or region.

At present, a format revolution is breaking out in China, and new retail formats are constantly being introduced. Traditional retail formats are transforming into new retail formats, and leading formats are boldly trying to innovate.

If a commercial project wants to operate successfully, it undoubtedly needs to involve many aspects of work. This paper discusses the positioning of commercial projects and the combination planning of business formats on this topic.

First, the project market positioning planning

Accurate business environment research and scientific analysis, and mastering the static and dynamic variables that affect the development of shopping centers are the premise of successful business planning. ...

The practice of modern commercial real estate development shows that the market positioning of shopping centers will be more important than the choice of lots in a sense. Careful investigation, clear judgment, macro-planning and decisive decision-making are the elements of accurate positioning, so as to accurately grasp the pulse of the market, determine different types of business models, avoid homogenization, create maximum differentiation and lead the market.

(a) the overall business positioning segmentation, determine the target customer base, grasp the main service object.

1. Positioning content: define the main service targets and determine the target customer groups.

2. Positioning principle: positioning according to the real and lasting needs of target consumers (refer to survey data such as age group, sex ratio, income level, education level, consumption level and consumption tendency).

3. Positioning process: Through the business environment survey and other different ways of investigation, the composition of different consumer groups is summarized and analyzed:

A. Core consumer groups: There are about 65,438+10,000 high-income fixed residents within a radius of 2 kilometers of the business circle, with strong spending power; Consumption characteristics of main demand:

Commercial demand-seeking a comprehensive one-stop consumption place;

Industry needs-department stores, food, household appliances, clothing, shoes, luggage, cosmetics, furniture, jewelry, book bars, teahouses, beauty salons, etc. ;

Functional requirements-shopping, entertainment, leisure, sports, food, sightseeing, etc.

Consumption structure-upper-class wage earners and businessmen with stable income and advanced consumption consciousness.

B. Central consumer groups: There are about 200,000 middle and high-level consumers except the core consumer groups within a radius of 5 kilometers of the business circle; Consumption characteristics of main demand:

Commercial demand-a comprehensive and one-stop consumption place;

Industry demand-department stores, home appliances, clothing, footwear, luggage, cosmetics, jewelry;

Functional requirements-shopping, entertainment, leisure, sports, food, sightseeing, etc.

Consumption structure-a consumer group with stable income and high consumption consciousness.

C. Radiation consumer groups: consumption of middle and high-level residents and foreign tourists within the radius of 5- 10 km; Consumption characteristics of main demand:

Commercial demand-a comprehensive and one-stop consumption place;

Industry demand-department stores, clothing, cosmetics, jewelry, local products;

Functional requirements-shopping, entertainment, leisure, food, sightseeing, etc.

Consumption structure-residents in this city and surrounding counties and cities with high consumption awareness and middle and high income.