On the Application of Traditional Colors in Packaging Design

Please refer to this article and hope it will be useful to you. Combination of Chinese Traditional Colors and Modern Packaging Design

Today, with the development of material civilization, people are tired of the same packaging design. They follow the law of design color matching, the boredom and monotony of business, and the international unified design style, which makes people miss the local culture. Chinese traditional colors, which reflect the life of literati and civil society, are gradually combined with modern packaging design, calling for the spiritual return of national culture. Mainly in the following aspects:

First, the ink color of ink painting

Scholars in China have always praised the beauty of Zhuangzi's natural simplicity, that is, "simplicity can't compete with it in the world", which resulted in the black and white color of Chinese painting, namely "achromatic color". Black belongs to achromatic color, with low lightness and high purity; White belongs to panchromatic light, which is highly reflective. Moreover, Chinese painting has the saying that "the ink is divided into five colors" and "it is not light green, but radiant", which is due to the change of dry and wet shades reflected in the painter's works. Due to the reasonable layout of black and white ash and the pursuit of ink modeling, it has reached a pleasing and pleasing artistic realm, making the color rhythm of the picture very harmonious and elegant.

This kind of color with rich cultural background is widely used in packaging design with China traditional culture, such as tea packaging, tea beverage packaging, wine packaging, pure natural cosmetics packaging, traditional Chinese medicine packaging, and the external binding of classical books. The use of monochrome makes the overall packaging design simple, elegant, implicit and profound, endows the goods with nostalgic and simple style, and embodies the cultural characteristics of the Chinese nation for 5 thousand years.

Second, the decoration has a strong folk color.

Different from the monotonous tone of literati's ethereal breath, China's traditional folk color habit is related to the substitution of the concept of harmony between man and nature in China's philosophy, that is, the pursuit of harmony and unity between man and man and nature. The ancients summed up the five-color theory from the compound color, that is, cyan, red, yellow, black and white are the purest positive colors, and the rest are intermediate colors. Five colors can be mixed into all colors with different hue, lightness and purity. China folk colors are distinguished on the basis of five colors. For example, the popular colors in the Tang Dynasty are purple+yellow, one middle color and one primary color. Purple is rich and gorgeous, yellow is precious and brilliant, and purple+yellow is more magnificent in contrast. There is a poem that says "yellow flowers and purple chrysanthemums fall on the edge of the fence" and "yellow peaks and purple butterflies are uneven". Red and green, a group of traditional national colors once dismissed as indecent by ancestors and descendants, have been welcomed by the ruling and opposition parties since the Song Dynasty and spread among the people. The lyrics say that "the streamer is easy to throw, and the cherry is red and the banana is green."

It can be seen that the colors with strong contrast and high purity truly reflect the concept of harmony between Yin and Yang in China's history. This positive outlook on life is reflected in the trivial and intimate packaging design of daily necessities, such as gift packaging, candy packaging, moon cake packaging, local products packaging, textile packaging and so on. The contrast of colors and tones vividly sets off the lively home atmosphere of China people, implying a beautiful life expectation and optimistic mood, and has a strong decorative effect. China people's unique aesthetic taste gives full play to the charm of folk art.

Third, rich metallic color.

China people's love for gold and silver is also reflected in the packaging design. These metallic colors, originally used only for royalty and religion, have now entered ordinary consumers. Such as: flying gold, clay gold, gold powder or metal powder made of gold powder paint, used to decorate stationery or mix and smear objects in the paint. Painting gold-as a tool.

Use gold and silver on beautiful things.

Pink cross painting, depicted as decoration.

These traditional decorative techniques are increasing.

Added high-grade gift packaging products.

Taste and grade.

It can be seen that the combination of Chinese traditional colors and modern packaging design can better express the theme of design works. Only by respecting tradition, making the packaging design color have the national temperament and cultural connotation with China characteristics, and on the basis of understanding the diversified aesthetic needs of modern people, can the packaging color of products lose its traditional foundation and have a strong spirit of the times, and truly realize that China's packaging design is going global, because "national is the world's".