Microblogging operation specifically how to do?

The specific operation of microblogging operation we can split microblogging operation, one is microblogging one is the operation, the combination of the two is microblogging operation, then, specifically how we want to understand microblogging operation of this post, the following stone door small operation will come to say in detail.

The first part: microblogging

The microblogging needless to say, this is the meaning of microblogging platform, all of our operations are built on the microblogging platform, therefore, we first need to prepare a good microblogging account, improve the microblogging account of the various contents of the microblogging account to facilitate the next step of the microblogging account we operate.

Part II: Operation

Operation is the core of microblogging operation, we have a microblogging account, we need to operate the account, so what do we need to operate, how to operate it?

1, positioning

Positioning is divided into two parts, one is the positioning of the user, that is, which is our target customers, positioning of the target customers, we also need to give the account a positioning, what we want to use the account to do, what to convey to the user.

2, content

Our content update frequency, the direction of the content and the output of the content itself, etc.

3, promotion

We want to promote the account, so that more users to pay attention to us, pay attention to us, to understand us

4, conversion

We have attracted customers through the early stages of the various ways. To let customers buy our products, convert customers into our loyal users

5, review

What are the problems in the operation process? What steps can be optimized? We have to review to improve the product, increase the attention and dissemination range, improve the conversion rate

The above is the main work of microblogging operations, and each step requires us to make more detailed work, such as mutual powder, microblogging linkage, sweepstakes and so on, the specific content of the work we need to continue to find out for ourselves.