How much do car companies know about losses when they resume production?

Affected by the epidemic, the national and even the global automobile industry is facing the problem of "delay in returning to work". The delay in resuming production has brought huge economic losses to the automobile manufacturing industry. Take Beijing Benz as an example. Recently, it publicly stated in a letter that it would cost 400 million yuan to delay the resumption of work for one day.

Considering the impact of the epidemic on different regions of China, the operating income of various automobile companies is also different. "It is still impossible to predict how much economic losses the epidemic will bring to the automobile industry." A person from China Automobile Industry Association (hereinafter referred to as "China Automobile Association") said recently. Nevertheless, it is very important for the automobile manufacturing industry to estimate the relevant loss figures, and how to minimize the loss is even more important.

The recovery rate of returning to work is less than half.

The Spring Festival holiday in 2020 is particularly long, and the time for enterprises to return to work has been postponed and adjusted again and again. Generally speaking, February 10 can be regarded as a starting point for car companies to resume work and production. February 17 is another node to resume work, and most enterprises start/partially start to resume work from this day.

According to the information released by China Automobile Association in February 13, the proportion of returning to work before February 10 was only 4.4%; As of February 12, only 59 of the 183 vehicle production bases surveyed by the association have started to resume production, accounting for 32.2%; As of February 16, there are still 5 1.9% of the production bases of vehicle enterprises still unable to resume work. "Even if it is a factory that has resumed work, it is not completely resumed. As for when to fully resume work, it will wait until around February 24. " A related person from the China Automobile Association revealed.

The picture information comes from China Automobile Association

At the same time, Gaspar sorted out the resumption of work of 89 manufacturers/production bases, including vehicles and parts. Statistics show that 43 of them have not resumed work as of February 17, accounting for nearly 50%, which means that more than half of the production bases in the vehicle and parts industry have not resumed work, and the large-scale resumption of work (more than half of the enterprises resumed work) began after February 17 (including that day). This is consistent with the statistics of China Automobile Association.

In fact, not only in the process of automobile production, but also the resumption time of the nearest 4S shop in the terminal automobile market has been delayed a lot. A few days ago, china automobile dealers association conducted a survey on the resumption of work in 3,997 4S shops of 60 automobile dealer groups nationwide. The results show that as of February 12 17, the comprehensive resumption rate is only 8.4%.

Revenue loss: Beijing Benz loses 400 million a day, and the entire automobile manufacturing industry may lose 20 billion a day!

How much loss will this sudden epidemic bring to the automobile manufacturing industry? At present, there is no uniform caliber.

So, how did Beijing Benz come to the conclusion that it lost 400 million yuan a day? According to public data, in the first half of 20 19, Beijing Benz achieved vehicle sales of 282,000 vehicles, up1.9% year-on-year, and its total revenue was 77.807 billion yuan, up 10.8% year-on-year. 20 19 18 1 day in the first half of the year. The average daily sales volume of Beijing Benz is 1558 vehicles, and the average daily operating income is 430 million yuan.

According to the news, Dongfeng Motor Group has begun to count the loss of operating income of the whole group. According to the latest revenue situation announced by Dongfeng Motor Group, its average daily revenue is as high as 65.438+0.5 billion. ?

Throughout the national automobile manufacturing industry, the average daily revenue is as high as more than 20 billion. According to the data of the National Bureau of Statistics, the total operating income of China's automobile manufacturing industry in 20 19 was 80,846.7 billion yuan, down1.8% year-on-year; The total profit was 508.68 billion yuan, a year-on-year decrease of 15.9%.

However, it is much more complicated to calculate the overall economic loss of the whole automobile manufacturing industry. However, from the national epidemic information map, it can be intuitively seen that Hubei (Dongfeng Group), Zhejiang (Geely Automobile), Guangdong (Guangzhou Automobile Group) and other places seriously affected by the epidemic, plus Beijing (BAIC Group) and Shanghai (SAIC Group), the automobile income of five major automobile groups/companies in five automobile production bases accounts for13 of the country.

Among them, in Zhejiang, Geely Automobile's 20 19 interim financial report shows that during the reporting period, it achieved revenue of 47.559 billion yuan, with an average daily revenue of nearly 300 million; In Guangdong, in the first half of 20 19, the total revenue of Guangzhou Automobile Group and joint ventures/associates reached1686.85 billion yuan, with an average daily revenue of about 654.38 billion yuan; In Beijing, the operating income of BAIC Group in 20 19 reached 5123 billion yuan, and the average daily income1400 million yuan; SAIC Shanghai 20 19? It is estimated that the annual operating income will be around one trillion yuan, and the average daily income will exceed 2.5 billion yuan. ......

In addition, although the epidemic situation in Northeast China and Sichuan and Chongqing is not serious, the resumption of industrial production in the two places has also been affected to some extent. FAW Group, in particular, has a great impact on its own resumption of production due to the suspension of production by suppliers in Hubei. It is reported that FAW Group's operating income in 20 19 was 620 billion yuan, and its average daily income was1700 million yuan.

Judging from the resumption time and daily average revenue of major automobile manufacturing industries in the above areas, it is not an exaggeration to describe the economic losses caused by the delay in resumption of work as "heavy". However, with the introduction of a series of national security measures and the resumption of production and work, all localities are striving to achieve both epidemic prevention and control and production and operation.

As FAW Group said: "China FAW will strive to increase production in the first quarter and strive to minimize the impact of the epidemic." Presumably, this is also the focus of most mainstream car companies in the first quarter.

"Stop-loss" strategy: increase the delivery of digital products

A few days ago, Geshi Automobile Research Institute provided some suggestions for car companies affected by the epidemic:

In the short term, enterprises should set reasonable planning goals and "do subtraction" to tide themselves over the difficulties smoothly. For example, properly clean up some non-performing assets and cut off some businesses with huge operating losses.

In order to cope with the long-term possible risks, enterprises should gradually realize the coordinated utilization and integration of resources in their operations to reduce the impact caused by unexpected and uncontrollable factors;

Accelerate the construction of data link system, help enterprises to obtain market and consumer trends in time, and adjust product marketing, product development and supply chain coordination strategies;

This epidemic will also become a turning point in the traditional automobile marketing model. Digital marketing and ecosystem will become the pioneers of new business models in the future automobile market from the "consumer-based" starting point and change the future industry pattern.

Generally speaking, the epidemic is forcing the traditional automobile manufacturing industry to "online" more business, which is both a challenge and an opportunity for the manufacturing industry.

Further reading: How much do multinational car companies know about losses?

According to German Automotive News reported on February 9th, German automobile companies and suppliers stopped production in China due to the epidemic situation, and could not resume production in a short time. According to relevant statistics, German car companies create an annual turnover of 65.438+05 billion euros (RMB 65.438+065.438+03.5395 billion yuan) in China, with an average daily turnover of 600 million euros (RMB 4.54 billion yuan) and an average daily profit of 60 million euros. It is conservatively estimated that the daily loss is 72 million euros (540 million RMB) due to the shutdown of the factory. German car companies will lose 2.5 billion euros (65.438+0.889 billion yuan) in February. It is reported that one third of the sales of German brand cars come from China.

On February 4th, Hyundai Group announced that due to the shortage of spare parts from China, Hyundai Group suspended its automobile production in South Korea. A spokesman for Hyundai Motor Union said on February 10 that the supplier in China had resumed production in China on that day, and Hyundai Motor's factory in South Korea will gradually resume production from February 1 1 day to February 17. Analysts predict that if Hyundai stops production for five days, it will lose at least 600 billion won (about 3.52 billion yuan), which is equivalent to a daily loss of 700 million yuan.

According to the Japanese media "Nikkei News", Nissan's factory in Kyushu is facing production suspension due to insufficient supply of spare parts from China. On February 10, a spokesman for Nissan Motor Company said that on February 14, all two production lines of Kyushu Factory will stop production, and on February 17, another production line mainly producing export cars will also stop production. In addition, in other non-stop factories, the working hours have also been adjusted. The suspension of production will affect the production and delivery of 3000 cars a day.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.