Why did Carrefour lose the China market?

Carrefour, as the first supermarket to enter the China market, has now lost to China, closing 150 stores. The main reasons are as follows:

1, changes in the market:

We should know that the whole world is developing rapidly now, especially the food industry closely related to people's livelihood is changing rapidly, and Carrefour's predicament today is largely due to its failure to adapt to market changes in time. You know, satisfying consumers' demands is the foundation of shopping malls, and Carrefour is still treating consumers with its original business model. No wonder consumers don't buy it. Nowadays, consumers' basic necessities of life can be solved by a mobile phone. Coupled with the rapid development of the Internet industry in recent years, people are increasingly relying on online shopping, and Carrefour has not developed its business model online in time. In the end, the supply chain and logistics system of the whole market were seized by competitors, and Carrefour, which could only rely on the traditional business model, could only regret leaving.

2. Because of the poor shopping experience:

As the first hypermarket supermarket to enter the China market, Carrefour has always been a symbol of city supermarkets. However, due to the limitation of shopping cards and the imperfect shopping process, many consumers' shopping experience is not very good. There are many restrictions on a shopping card, and the so-called point redemption also has a time limit. Faced with a shopping card that needs to be paid in advance, consumers begin to hesitate. And this also made Carrefour lose the most basic people's hearts.

3. There is a problem with cooperation with suppliers. For Carrefour, whether suppliers can deliver goods in time is very important for the operation of the whole supermarket. However, with the unfavorable sales of Carrefour, the payment of many suppliers can be delayed. In the long run, many suppliers eventually suspended their supply to Carrefour.

As far as the current situation is concerned, Carrefour is deeply involved in bankruptcy rumors. Although the official has clarified many times, as long as the stores are constantly closed, the rumors will not completely disappear.

In addition, Carrefour's retail industry in China has been declining. If we can't find a new way out in time, Carrefour will have to temporarily withdraw from the China market. What's more, at present, Wal-Mart and other related retail enterprises have basically occupied half of Carrefour.

Therefore, if Carrefour wants to recover in the shortest time, the best way is to return the money owed by other people's shopping cards in full, do the corresponding after-sales work and reunite the lost consumer trust.

The other is to reconnect your own supply chain and create a new supply chain, even if it is a loss-making business according to the current situation. But in the long run, Carrefour's return to the China market is beneficial.