Beauty salon marketing program

c. Make customers feel good, enhance the brand image.

Specific implementation of the activities of the program:

Hairdressers:

Offer 1: May Day holiday seven days, the first 10 customers each day, you can enjoy the project 70% off, 20% off the product discounts.

Offer 2: Consumption of 178 to send the face value of 18 yuan coupons, consumption of 480 to send 58 yuan coupons.

Offer 3: Add "51$" = "88$".

In these seven days, if you spend more than 168, you can add another 51 yuan to buy the original price of 88 yuan.

Beauty salon

Offer 1: beauty value experience package: the original price of 568 yuan, experience price of 298 yuan (a limited to once)

Offer 2: royal spa loose tendons in the face (188 yuan) + Chinese medicine meridian elimination of black eye circles (158 yuan) + holographic body physiotherapy (148-188 yuan) = 258 yuan

Offer 3: wash care 98RMB, experience price 51RMB during the event

Promotion of the event:

a. The easiest way: send SMS. If you feel that the use of cell phones to send text messages is very slow, you can use the SMS function. So, if you haven't opened the SMS function, please open it quickly.

b. Leaflets: a week in advance, the location can be in the neighborhood a few areas, of course, if your lot is the local busy street, you can also be a little farther away from the distribution.

Preparation of the store: banners, posters, and ribbons these essential. Create a warm, wasteful holiday atmosphere.

To remind the staff, good service, keep smiling, so that customers feel warm. And work out a reward and punishment system.

The end of the campaign:

1. Do not think that the campaign is over and done with. And then a text message return visit, record the customer's evaluation of the event, the inadequacy of the place to improve, so that the next event to do better.

2, one by one telephone call back, visit can increase the sense of intimacy, but is that many consumers are not willing to answer the phone.

Program 1: a dollar a day beauty, customers only need to pay 365 yuan, you can enjoy the year's beauty care, mainly the use of low prices to attract customers in, and then through the year sales to earn other profits.

Program 2: annual card 2400 yuan, do more than 20 times, the end of the year back to 1000 yuan.

Description: the above similar programs to use low prices to expand customers, and then re-sale, such as transfer card or project bundling.

Program 3: high-end beauty salons are not available in this low-threshold method? Of course, you can, such as a high-end store promotional design for 3-8 million card based on the inclusion of a 1,888 yuan access card, limited to 2 months, 2 months after the feeling of satisfaction must be transferred to the card.

Limit to reflect the opportunity.

Part III beauty salon marketing program

In the holidays can be carried out activities, such as October 1. October 1 is the anniversary of the founding of the great motherland, we can carry out the "Welcome to the National Day, the rebate concessions," the action, where the National Day during the monthly card discount of 10%. During the National Day, the monthly card is 10% off, the quarterly card is 15% off, and send 4 treatments, the half-yearly card is 75% off, and send 8 treatments, the annual card is 30% off, and send 12 treatments, and with the monthly card to buy skincare products 10% off, with the quarterly card to buy skincare products 20% off. Consumers can get a VIP card if they spend over 1000 RMB in the month, with this card, they can get 6.5% discount on products for the whole year.

"SMS" warm promotion

"SMS" can now be said to be hot, from an interpersonal communication tool quickly soared to the marketing of the new nobility, the businessman is interested in the SMS coverage, information acceptance rate is high, emotionally charged, low cost, easy to implement features. It is characterized by large coverage, high message acceptance rate, strong emotional color, low cost, simple implementation, etc. In the current business activities, SMS is widely used in contacting with customers, making appointments, sending promotional information and so on. It is understood that people are still more recognized to SMS promotion, especially when they see very formal, can bring them discounts, and have affinity about the promotional activities of the text, the feeling is naturally good. In addition, the SMS promotion word count is small, few merchants, as the saying goes, "the scarcity of things is expensive", so the content of the promotional activities are memorized. And it is recommended to send in the barbershop management software, so that it is convenient and affordable, and adds to the grade of the hairdresser.

Winning the million prize promotion

Everyone wants to win the prize, and the more you win, the better. Women, in particular, have a stronger desire to win the lottery. Here, we use people's desire to win the lottery in our barbershop. In Beijing, there is a successful grasp of this point, his method of operation is very simple, whenever customers in our beauty salon consumption 20 yuan. The customer is given a sports lottery ticket worth 2 yuan. And so on, the customer consumption of each additional 20 yuan, then add a bet. Once, a customer consumed 300 yuan in this barber store, the owner of this barber store bought 15 sports lottery tickets for this customer on the spot, and as a result, this customer won the second prize of 14,780 yuan. After the customer won the prize, the news spread quickly in a 2-kilometer radius. From then on, the customers who come to this beauty salon are more and more.

Hairdresser activity program preparation?

Step1, a detailed classification of customers

In general, the customers are not interested in the beauty salon flyer publicity is very disgusting, because one of the beauty salon blind publicity did not reflect the characteristics of the barber store, and the second is that some of the flyers sent to cope with the work of a few randomly stuffed into the hands of the customer, which is forced to accept the customer's impression of the beauty salon greatly. Impression of the beauty salon greatly reduced. For customers to store and consume, according to the customer's spending habits and spending power for different classifications, for different groups of people to launch different packages, will achieve twice the result with half the effort. Such as for students can be launched campus card package, for residents around the residents can be launched residents discount package, and for white-collar workers can be launched high-grade package. As the times tend to increasingly personalized consumption, store people need to keep up with the times. Targeted publicity and service is the key to recruiting customers.

Step2, give yourself a clear position

The barbershop owner should have a clear position before opening the store, whether it is to sit and wait to collect money or put in the barbershop operation, do not rely on the boss to rely on the staff, but a set of their own management system, so that the staff convinced. First of all, the boss should lead by example, soliciting customers, in order to ensure that the flow of customers at the same time can also drive the enthusiasm of the staff, to see whose business is completed high, mobilize the enthusiasm of the staff and sense of responsibility.

篇四美容美发营销方案

1, send haircutting card to give back to the old customers

All customers who do the big head in the store, a gift of 6 fine cutting card (valid for 1 month), the purpose of doing so is to attract traffic to increase the flow of customers in the store.

2, perm 0 yuan, inverted film to take home

All customers who buy inverted film in the store, a gift of 1 perm, for example: 380 yuan a set of inverted film, a gift of 280 yuan worth of perm a time, so that you can stimulate the customer to do perms, enhance the popularity of the store perm at the same time, but also to the washing department to bring more traffic.

3, 3 peers, free of a single person

The store can be launched in the appropriate holiday multi-peer, free of a person's activities, which is conducive to the companionship of customers and mutual referral.

4, affiliate promotions

The production of some free (or ultra-low-cost feeling card) to the right and left neighboring units of different industries (eg: beauty salon, cosmetics stores, branded apparel stores and so on, some of the consumer groups often frequented by the occasion can be considered).

5, sweepstakes

All frequent shoppers new and old customers can enjoy a year-end, or a holiday, store celebrations, etc. under the name of the sweepstakes, sweepstakes box must be a high rate of winners (free haircut, 2 discount perm dyeing hair once, 3 free to blackheads, etc.).

6, perm and dyeing after the gift of care set

For customers who want to do perm and dyeing, you can suggest that customers do our designated perm and dyeing package, and then there are care sets to give, for example: the store has a 88 yuan perm, dyeing hair is also 88 yuan for the grade, if it is perm + dyeing is 176 yuan, which is immediately recommended to customers to do a perm and dyeing 198 yuan package, and there is also worth 88 yuan of washing and care set gift, equivalent to do the whole head perm and dyeing only cost 110 yuan, the average to perm and dyeing single item is only 55 yuan each and, super value ah!

7, and near the big supermarkets, hypermarkets

and shopping malls responsible for the good, where the shopping malls to buy a certain number of items of customers, with a small ticket can be sold in the hair salon haircut once \ to go to the blackheads once,

8, Valentine's Day activities

store can be launched on Valentine's Day, the beautiful lover's combination of hairstyling and courtesy of the giveaway (eg, chocolate + rose etc.).

9, time promotional method

The store can play a certain time of day to store haircut free (or ultra-low discount activities) to fill the store cold time period of zero benefit, for example: every day 10-15:00 haircut is free, but shampooing fees as charged (or haircutting only 7 yuan (simple Chinese rinse + haircutting) such activities to attract customers) through this to the shop, and the shop will be able to attract customers. to attract customers) through such to give away the economic benefits of leisure time.

10, modeling to send a big head sticker

For the younger customers can be taken to do modeling to send a big head sticker to attract its way to do a variety of different modelling, thus guiding consumers across the line of consumption.

11, recharge to send milk

Customers in the store recharge up to a certain amount, you can give a box of milk, so customers feel that the store's promotional activities are real can give customers the benefits, rather than simply give away the store itself.

12, the customer a month to the store shampoo fifteen times, free for its perm once.

Through such promotional activities, up to several purposes.

(1) We can set the price of the free perm at 300 to 500 yuan, which can change the consumption habits of future customers perm, and improve their consumption level.

(2) Shorten the consumption cycle. Customers may originally three months perm hair, because the store free perm and shorten the cycle of perm hair, into two months perm hair.

(3) old guests with guests. Activity design is not limited to myself to wash my hair, and a customer a month to wash less than fifteen times, therefore, the old guests will bring friends, family members to the store to wash their hair, these people have become a new source of customers.

13, where perm customers on the day of hair care, hair coloring package deals.

A set of all-around romantic non-destructive perm original price of SS yuan + beautiful point hair coloring original price of XX yuan. Ginger therapy pour film original price XXX yuan package discount.

B set of all-round romantic non-destructive perm original price of XX yuan + ginger therapy hair care original price of XX yuan package discount

14, hair cut card preferential card activities:

wash, cut and blow the card three times XXX yuan, the special price of XX yuan, and send the value of XX inverted film once. Where the purchase of VIP guests on the day, you can buy a beautiful point of youth hair coloring, only to spend XX yuan a (excluding washing, cutting and blowing, the validity of the deadline for the year month)

15, stored-value card preferential program

Copper card VIP:

Stored-value of 1,000 yuan, the actual enjoyment of the consumer amount of 1,200 yuan

Silver VIP:

Stored-value of 1,600 yuan

Silver VIP:

Stored value of 1,600 yuan, the actual enjoyment of the consumer amount of 2,000 yuan

Gold VIP:

Stored value of 3,000 yuan, the actual enjoyment of the consumer amount of 4,000 yuan

Platinum VIP:

Stored value of 5,000 yuan, the actual enjoyment of the consumer amount of 7,200 yuan (limited to 10 consumers)

16, referral bonus points

For those who are already members of the store, you will be able to get a free referral bonus. p> For those who are already members of the store, you can publicize this way: Any customer who is introduced to the store through a member, report the member's card number and name, and instantly enjoy the corresponding discount. And the member can also get points, the more points, the more the member enjoys the benefits; this can stimulate the old customers to bring new customers, into the store's salesman, to realize the sales of nothing.

17, Thanksgiving promotions

For store members, you can, for example, Father's Day, Mother's Day or Children's Day, such as the launch of the members of the loved ones to store to do hairdressing projects (except for individual high-cost projects) are entitled to free of charge, so that the store is full of humane, to win the word of mouth.

18, free trial promotions

Free trial promotions are hair salons in order to attract new customer groups, or in the development of new projects on the launch of a kind of, so that customers feel the first in the consumption of a promotional approach.

The use of methods: hair salons will have some of the needs of the customer focused on a set time for customers to try free of charge, so that customers first experience the effect of training customers to become the main customer. Then the next free trial, and then into the next cycle.

19, consumption points gift promotion

Consumption points is the hair salon for customers to give back to the old customers and take a method, so that the old customers in the consumption of a certain amount of money, you can get the hair salon to give some gifts to promote customers to continue to consume, to bring customers a kind of comfort on the soul.

The use of methods: hair salon first set a certain amount of points to reach a certain amount of consumer customers that is to obtain a certain amount of points, you can get the store to give away products, gifts, treatments, etc., but also to participate in other promotional activities.

Special note: its amount is not necessarily too high, can do a small rebate or large rebate.

20, the number of promotions

The number of promotions is the most conventional promotional changes in the hair salon, is a kind of customer consumption after the incidental promotions, so that customers feel that there are more concessions, can be stabilized in the hair salon is about to become an old customer of the crowd.

The use of methods: hair salons can be set up such as customers in the first few times to do haircutting can be free of charge to carry out a hair salon designated hairdressing projects, the first few times to do haircutting and free, a number of times for a promotional section, so as to set up.

21, discount promotions

Discounting has been an important means of commercial promotion, it has a strong attraction to attract attention to stimulate the role of the desire to buy, but also has an immediate effect.

The use of methods: discount promotion is the most commonly used promotional methods of hair salons. For this promotion method, the hair salon according to different seasons, festivals, launch different discounted goods, with some low-priced goods to stimulate the customer's desire to consume, to drive the sale of other goods, or a new project launched, so that customers can try to discount promotional tools.

篇五美容美发营销方案

Mid-Autumn Festival is one of our traditional festivals, the folk believe that the Mid-Autumn Festival is the day of family reunion, so it is also known as the reunion festival. Beauty salons can use the Mid-Autumn family reunion to launch special theme activities, in the event of the use of humane activities to impress customers. Through the Mid-Autumn Festival activities, carry forward the traditional Chinese festival culture at the same time, better maintenance of the relationship between the salon and the customer, but also take this opportunity to better expand new customers, expanding the salon visibility and reputation.

Activity theme: the beauty of the moon is more beautiful

Activity time: September 6, XX ~ September 8, XX

Activity location: Tiandai salon directly-managed stores and franchises

Activity object: all consumers of Tiandai

Activity purpose: Mid-Autumn Festival, in the name of "beauty" to send festive blessings to Tiandai consumers, to promote the traditional Chinese festival culture, and better maintain the relationship between the salon and customers, but also to better expand new customers and expand the salon's popularity and reputation. The purpose of the activity: the Mid-Autumn Festival, in the name of "beauty" to Tiandai consumers to send holiday blessings. This is to spread the company's beauty salon business philosophy, and at the same time to establish a harmonious and warm communication platform with customers. Not only does it allow Tiandai to get publicity, but it can also be used to enhance the overall image of the beauty salon.

Activity publicity:

1, can be in the day, microblogging, microblogging platform a week in advance of the release of activity information.

2, in crowded places, streets and commercial trunk roads to distribute activity leaflets and Mid-Autumn Festival coupons; you can also paste promotional posters on the bulletin boards of office buildings.

3, posters and banners in front of its salons.

Notes:

1, during the holidays, the directly managed stores should try to create a festive atmosphere. The decoration of the store should be cozy as the theme, mainly in light yellow.

2, a series of concessions launched during the event will only be used during the Mid-Autumn Festival activities, the validity period can be set to one month, but can not be stacked with other activities.

3, remember to work for the Mid-Autumn Festival day staff to prepare beautiful gifts and moon cakes, while allowing employees to feel the "beauty" of the enterprise.

Activities:

Mid-Autumn Festival as a traditional Chinese festival of reunion, many children working outside will use this time to reunite with their parents at home. Therefore, the salon can launch some family package services. For example: parent-child packages, two parent packages, family packages and so on.

1, parent-child package

Parent-child package is relatively rare in the salon activities, this more new salon package activities, is to allow couples to consume in the salon, accompanied by children can also enjoy the distinguished service. You can set up a children's area in the salon for customers' children to be able to play in, for Gu to eliminate worries.

2, parents package

Now the holidays are no longer respected gift, but to send health. Day as a beauty health club, health, nursing, spa and other technologies can be sent to the majority of customers health. Parents package implementation of a full consumption of one person, accompanied by family consumption is reduced by half. The company's main goal is to provide the best possible service to its customers, and the company's goal is to provide the best possible service to its customers.

3, the whole family package

In the Mid-Autumn Festival day, in the day outside the salon store to build a small stage, through the whole family can participate in the game to find the degree of tacit understanding of the family, scoring the family will be sent to the salon specific service packages. At the same time, the families participating in the game will also be able to participate in the salon's lucky draw, and have the opportunity to win the Mid-Autumn Festival gift packages provided by Tiandai.