After all, social e-commerce is a new way of traffic empowerment.

One reason for the rise of social e-commerce is that in the era of more and more rational consumption concepts, there will be more and more categories of de-branding, and personal IP is more vital than brands, that is, a high-quality distributor is a brand and worth spreading.

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Although the emergence of social e-commerce allows us to see the potential of traditional e-commerce to re-disintermediate, the so-called social e-commerce can only be regarded as a continuation of traffic thinking if it is only simple traffic harvesting and transformation and lacks real changes in the substantive sense.

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When excessive disintermediation brings many problems, continuing to blindly disintermediate will only bring more consumption pain points. Simply disintermediation and further removal of intermediate processes and links can indeed bring short-term growth. However, when the disintermediation of traditional e-commerce is proved to have many problems, it is bound to be a retrogression if we continue to use disintermediation to get dividends. When social e-commerce cannot solve the problems caused by traditional e-commerce, de-intermediation will only bring more risks.

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Nowadays, many social e-commerce platforms are directly supplied by factories, and manufacturers deliver goods directly. However, when the negotiations between the social e-commerce platform and the manufacturers are not equal, how to ensure the quality of the upstream suppliers and how to control the quality of the goods has become the key to determine how far social e-commerce can go.

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Judging from the current situation, social e-commerce only brings suppliers together, and there is still no clear concept of how to control quality, which finally determines that blind disintermediation is still the weakness of social e-commerce.

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The next decade of e-commerce is to make products, not platforms. To truly realize the recommended products with good quality and low price, it is necessary to transform on the supply side, clearly understand the pain points on the demand side, and directly link the two ends of supply and demand.

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When new retail is becoming a development trend, how to carry out multi-dimensional empowerment and scene construction will directly determine how far social e-commerce can go in the future.

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In the final analysis, social e-commerce is a new way of traffic empowerment. When the Internet dividend recedes and the traffic peaks, simple traffic empowerment cannot bring about sustained growth.

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When the traffic behind social interaction reaches the peak, the role of social interaction in the circle is no longer. Perhaps we have to evolve again in order to achieve sustainable development. Therefore, abandoning traffic thinking, really upgrading social e-commerce from traffic harvesting to technical level, taking new technology as the driving force, and really changing the simple and rude traffic-driven mode may be the main direction of social e-commerce development in the future.

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In addition to traffic empowerment, this development model of social e-commerce, combined with technology empowerment, product empowerment, supply chain empowerment and other empowerment methods, can truly become a long-term and continue to provide growth momentum. By constantly researching and developing new technologies and new products and constantly building a supply chain, we can provide a steady stream of power for the development of social e-commerce and truly incorporate social e-commerce into the development logic of new retail.

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Multi-dimensional empowerment is just the beginning. For the creation of the scene, social e-commerce can bid farewell to platformization and realize the seamless connection of zero links in the true sense. If multi-dimensional empowerment opens a growth model driven by the Internet, then scenario construction will make social e-commerce completely bid farewell to the platform development model. Future transactions are no longer completed on the platform, but are realized in many massive scenarios. The scene layout of Ali, Tencent and JD.COM is the direct embodiment of this trend.

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In June of 20 18, China Social E-commerce Report released by Ai Media showed that the domestic mobile shopping market will reach 5.7 trillion yuan in 20 18, and the number of mobile e-commerce users will increase to 5120,000. In this context, the social e-commerce industry based on WeChat users will usher in a year of market outbreak.

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Supported by many favorable conditions, social e-commerce has a future full of dividends. First of all, the policy background supporting the development of social e-commerce is becoming more and more perfect, which is a market with great potential. Since 20 15, the domestic policy has been reiterated four times, which has made necessary regulations for this industry; Secondly, the increase in the customer acquisition cost of traditional e-commerce has made social e-commerce, a high-frequency and low-price model with social as the core, regain market attention; Moreover, nowadays, the social e-commerce market giants gather, and the major platforms have been launched and have to be sent; Finally, traditional e-commerce platforms such as Taobao, JD.COM, Suning, Vipshop, etc. have begun to be deployed in the field of social e-commerce, and social e-commerce will surely become the focus of many traditional e-commerce platforms in the next few years, and a new retail war is imminent.