The core mode of live e-commerce

The core mode of live e-commerce ：1、Store live mode

The anchor for each of the product styles on sale one by one, or by the audience in the comment area, tell the anchor to see which one.

Here, the content of the live broadcast is the live broadcast of each style. Its competitiveness comes from the on-air goods, relying on the goods in the shopping bag to cause audience interaction.

2, overseas shopping mode

Anchor in foreign countries to fans with goods, goods with the camera screen changes, the price is the advantage of the model, but also easy to stimulate the curiosity of the audience. The limitation is that from time to time, because the camera is only on some of the goods, resulting in the mode is not very recognizable.

3, base go broadcast mode

The mode is lighter, the anchor does not have to worry about the source of goods and inventory pressure, and do not have to worry about after-sales service problems.

The supply chain to build a live base, the anchor in each live base to do live, generally in advance to the base to choose a good goods, such as the base to do a good job of building the scene, the anchor can be broadcast.

Content, the anchor will be based on the needs of their own fans to screen the style, a live often multiple styles, the content is worth looking forward to. At the same time, the general base of the decoration and live equipment is more upscale, the picture quality is better, the content is recognizable.

Generally speaking, the base will be to assist the anchor "play double reed", the use of good models to sell the model, easy to cause impulsive order, but also caused the rate of after-sales returns.

4, live production mode

This model is the most difficult to operate, the threshold is also the highest.

Anchor according to the needs of the fans, the launch of a unique style, but also to ensure the quality;

Goods more purchased from the supply chain supply/factory order/market;

Fans of the new content have expectations;

Transaction of the impulsiveness of the main from the fans of the anchor's trust as well as the recognition of the style.

5, chopping mode

One goods one product, easy to coax. And the audience like to spectate the process of price cutting and transaction, since others grabbed, they will have the urge to buy.

Taking jadeite earrings as an example, the anchor got the owner of the jadeite, the advantages and disadvantages of the goods analyzed to the fans to listen to, but also tell the fans the approximate value of the goods, to solicit the intention to buy fans.

On this basis, the owner of the goods offer, the anchor cut the price, the price negotiation one to three parties after the transaction. The anchor earns the fan's purchasing fee and the owner's commission.

6, spike mode

Anchor and brand cooperation, to help brands with sales, while the benefits to the fans, the anchor rendering the value of the goods is the ability to core competencies.

This model is easy to form the Matthew effect, the stronger the anchor with the ability to bring goods, the more favored by the brand, the lower the discounts will be, the more the anchor's earnings from the "pit fee" + sales commissions.

7, expert clinic mode

The so-called you have a disease, I have medicine, only sick to find a doctor, expert clinic one-on-one to help fans solve problems. This model has a particularly high turnover conversion rate, but it is not easy to get traffic.