Prospects for the development of the apparel industry is promising What are the new trends in the future

According to the Prospect Industry Research Institute, the next five years I apparel industry sales growth rate between 5-10%, by 2022, China's apparel retail industry revenue will exceed 390 billion yuan. The future of the apparel industry will show six new trends:

First of all, product research and development is emphasized. At present, many apparel companies left the market, most of which did not pay attention to the goods, which is concentrated in one is not clear product style, the second is the quality of the product is not enough attention. Secondly, avoid unnecessary terminal traditional terminal is no longer the first choice of clothing enterprises, now some clothing enterprises began to look for new terminals, and even multi-brand joint, self-created terminals, multi-channel development, to obtain the right to speak, dynamic response to the market. Third, focus on brand development policy. Years ago, many apparel companies take the market route, the self-brand is not strong, which also caused their own brand has no added value. Fourth, the development of network sales. According to statistics, the proportion of e-commerce in the apparel industry has exceeded 40%.In 2016, the market share of online apparel retail sales was 27.03%.

Fifth, the spell policy, subsidies, 100% return will be out of the historical trend. The old policy makes manufacturers bear a lot of inventory risk, return risk, bad links cause enterprises difficult to survive, step into the edge of closure, disappearance is sooner or later.

Finally, the terminal salary system began to change. Improve the terminal staff salary, care for front-line staff, has been the apparel company's **** knowledge. Terminal assessment is also changing, the assessment is no longer only sales, and VIP maintenance, discount rate, personal contribution rate and so on.