How to do a good job in community e-commerce?

Although community e-commerce is not a new concept, it has aroused widespread concern in the past two years. On the one hand, the consumer Internet has entered the era of stock, and the consumption channels need to sink further. On the other hand, community e-commerce can improve the service ability of e-commerce to a certain extent, which is very important in the stock age.

Judging from the current development trend of community e-commerce, in order to further expand the value space of community e-commerce, we can start from the following aspects:

First: combine with social e-commerce. Social e-commerce has many advantages. At present, social e-commerce is also a way of presenting new e-commerce. If community e-commerce can combine the advantages of social e-commerce, then community e-commerce and social e-commerce will achieve each other and create a larger e-commerce ecosystem. Judging from the current development trend, community e-commerce is also a development trend of social e-commerce. After integrating a lot of resources, social e-commerce will inevitably cover the field of community e-commerce in the future.

Second: Start with service. One of the biggest differences between community e-commerce and traditional online e-commerce is the "offline attribute" of community e-commerce. To a certain extent, if community e-commerce can do well, it can completely block the traditional online e-commerce platform to a certain extent. And if you want to do a good job of service, you need to integrate certain industry resources. After the consumer Internet gradually enters the stock era, the offline Internet model represented by community e-commerce will usher in new opportunities.

Third: create a new model. Community e-commerce itself has a lot of imagination, and many new models can be promoted and evolved in the field of community e-commerce. These new models can be developed based on the existing consumer Internet platform, so that users will have better acceptance. From the perspective of a large-scale consumer Internet platform, empowering community e-commerce will also bring huge traffic increments, which is a win-win situation.