Why is the program "National Treasure" rated high?

Before answering this question, we should first think about it, treasure appreciation program has long been there, because of the value and uniqueness of its artifacts, the evaluation is not low, but why did it come to the "National Treasure" to cause such a big discussion?

First, popular celebrities serve as guardians. This point makes this program a wider audience, although this point also attracted some criticism, said the program is "the birth of an actor" plus treasure, but have to admit that a program no matter how well done, if no one pays attention to the program is just a little high and low on the shelves, and even worse because no one pays attention to the lack of sponsorship and difficult to sustain. So joining the stars in today's many celebrity reality shows is also imperative.

Second, the show itself is superb. If through the stars to attract a younger and wider audience is a means, then ultimately the program can be red or rely on their own strength, many netizens have said I came to see so-and-so, but came to become a national treasure of the powder! Indeed, the CCTV this cool choreography and convene the nine museums of the call to ask who else can do?

Finally, the program is more grounded and richer than previous treasure hunting programs. In the past, the treasure appreciation program is either too professional and obscure, or it is too single, in addition to the introduction of the treasures to assess the value of the other than nothing, the result can only attract people in the industry, the general public is actually very difficult to be interested in watching. The national treasure is a variety of forms, not only let the star interpretation of the story of the past life, but also invited the relevant people as the guardian of this life, so that the audience's memory points deeper, but also more interested.