How to do network marketing?

The key to building a private domain traffic pool through B2S2C mode is to empower employees and turn each employee into an intelligent salesperson. This requires moving the original offline sales process online to realize digital marketing of enterprise sales, so it is necessary to hand over the company's CRM, products, customers and publicity content to them.

The key point of realizing "7 Online" is that traditional salespeople have to go offline every day, and everyone will have a briefcase filled with all kinds of materials to assist sales, such as business cards, brochures, product introductions, quotations, customer cases and so on. Salespeople go out to visit different customers every day and need to record the situation of each customer. After returning to the company, they will input information about customers, their purchase intentions, hobbies, attributes and other information into the system.

Now, because all customers are online, you can quickly build a store for each employee through "7 Online". For employees, all links from visiting to signing bills and communicating with customers can be carried out in this store, and it is convenient to get commission after completing sales; For the boss, you can know the sales situation of each employee on the mobile phone anytime and anywhere, so as to adjust the strategy in time. In addition, this store is connected with WeChat, and employees can promote and sell on WeChat anytime and anywhere.

1. Online employees

Employee online is the core link of B2S2C mode. Only when employees are online can they connect with consumers through products and marketing, and can they gather traffic into the private domain traffic pool of the enterprise. The key for employees to be online is that enterprises should provide employees with an APP, through which employees can promote products to customers and manage customers, clues and orders in the APP. It used to be difficult for employees to be online. There are two main obstacles:

● Man-machine can't be integrated. In the PC era, the retail industry is separated from man and machine, so it is impossible to equip each salesperson with a computer, let alone ask them to turn on the computer at any time. However, today, every employee has a smart phone in his pocket, and man-machine integration makes employees online a reality.

● The boss is not online. Because the boss is not online, there is no supervisory role, so the boss is online is the premise for employees to be online.

2. The boss is on the line

How to get the boss online? The core is to make management online. A big reason why many companies are backward in management is that the boss is not online. The boss is very busy every day, so it is difficult to keep abreast of the real-time situation of the business. If the boss can view the marketing data, promotion data, commodity data, customer portrait analysis of different teams from different dimensions anytime and anywhere through the APP on the mobile phone, and even the real-time data of each employee, such as which customers each employee met today, what clues he got, and whether he carried out the promotion task of the company, what reason does the boss have to refuse? Through the APP, the boss can guide the sales staff at any time and adjust the company's product strategy, promotion strategy and sales strategy in time.

3. Online management

Management online refers to service and supervision online. By empowering employees and bosses through online management and improving their management level, employees can better serve and manage customers, and bosses can better manage employees and the digital marketing progress of the whole company and all customer assets.

Through online management, all products, contents and knowledge base of the enterprise will automatically connect every employee and every customer. Customers have questions, and employees can use the company knowledge base to answer them. Empowering employees is reflected in two aspects:

● Real-time customer feedback analysis, help employees to model customers and provide customer management tools.

● Empower employees with more knowledge and skills, and reduce employees' requirements for knowledge memory.

Of course, in addition to empowerment, online management must also be supervised. For example, you can check the interaction records between customers and employees, so that enterprises can know more clearly how each customer is served, and you can also know more clearly the real-time sales situation and service quality of employees. Through such real-time management, enterprises can ensure the uniformity of online and offline sales and services, and improve the internal and external management level through dynamic data.

4. Online products

After employees and bosses go online, products also need to go online. Online products are equivalent to the company opening a store for each employee and putting the company's products on the virtual shelves in the store. Through this virtual shelf, employees can carry all the products of the company with them and promote and sell them anytime and anywhere.

5. Online marketing

Can I sell the goods after setting up the shelves in the shop? The answer is obviouslyno. Imagine that if a store has no promotion activities, it will be deserted after entering the store, and even the main product is not clear. Will consumers still have a desire to spend? At this time, online marketing is needed.

How to realize online marketing? An enterprise can equip each store manager with a marketing treasure chest, which contains various marketing materials to assist sales, such as business cards, company introductions, company trends, brochures, customer cases, documents, videos, customer testimonies and so on. In addition to marketing materials, there are various marketing games in this treasure box, such as grouping, distribution, coupons, solitaire, red envelopes and so on. With rich marketing materials and rich digital marketing methods, the company not only gave each employee a shop, but also gave employees a whole set of shop activities.

6. Online training

The enterprise has made every employee a store manager, equipped them with shelves and prepared a marketing treasure chest for them. Does that mean that every store manager can open the store well? According to the survey data of the retail industry, more than 50% of the performance of a store depends on whether there is an excellent manager. However, excellent store managers cannot do without systematic training, so continuous training from headquarters (especially in the early stage of opening a store) is particularly important. Therefore, after employees open stores, excellent headquarters will constantly give various instructions to the store manager and supervise their implementation. After the store manager carries out the instructions of the headquarters for a period of time, he can accelerate the study and understanding of the product knowledge and marketing means of the headquarters. After mastering them, he can use them flexibly according to the situation of his own shop, thus growing into an excellent manager.

7. Customers are online

When the above "6 online" is realized, the customer online will naturally be realized. It is impossible for customers to go online before employees and products go online. After the customer goes online, there should be staff service, not cold company service. Only when employees can provide good products and services will customers be willing to go online.

Customers care about two things: first, people. This refers to the store manager, who invites customers to experience and consume in the store through various marketing means such as activity materials and promotional activities. Secondly, good goods and services. When customers arrive at the store, if they can see their favorite products and services are in place, such as online consultation, reservation and registration at any time, then customers will not only make a deal quickly, but also help promote and bring more customers.

The essence of realizing "five rises"

To achieve "seven online", enterprises also need to have "five upgrades" as support and guarantee, which are:

● Virtual store building: products and employees are online.

● Training task distribution: realize training online and boss online.

● Management supervision moves: management online, boss online.

● Promote marketing content: realize marketing online, employee online and customer online.

● Follow-up transaction: realize marketing online, employees online and customers online.

The above is the cognitive basis for enterprises to build private domain traffic pools. If cognition can't keep up, even the best tools and ideas can't land within the enterprise. In the methodology of constructing private domain traffic pool based on B2S2C model, every employee is like the manager of a chain store. Enterprises build virtual stores for store managers by configuring shelves to realize product delivery; Through the configuration of digital marketing toolbox, guide each store manager to push marketing content, do a good job in follow-up transactions and realize online marketing; Then, by issuing training tasks, quickly teach the store manager how to open a store and operate, and realize online training; Finally, through the data background of the headquarters, from the data analysis reports of various stores and store managers in various dimensions, let the management supervisor move and urge the store manager to improve the service level. Customers who buy again through different stores eventually become loyal members of this enterprise. Enterprises can contact these members at any time through the store manager and inform them to come to experience and consume. And these settled members have entered the private domain traffic pool of the enterprise.