Where does customer traffic come from under the new retail model

1. Cross-platform integration, using data to manage consumers, reconstructing "people" and "goods"

Online dividends are difficult to grow, retail traffic is difficult to introduce, and it is difficult for a single company or brand to form a breakthrough within the platform, so cross-platform cooperation has become the new

Cross-platform cooperation is not only limited to the cooperation between brands and merchants, the data **** enjoy, through is also the most important, so for merchants, with the "data" cooperation can lead to very good marketing results.

Brand merchants are able to build a new labeling system by partnering with a data bank, importing offline data into the online world, and establishing a "brand/industry private data bank". In the context of new retail, cross-platform open cooperation is conducive to brands increasing their traffic sources, expanding their markets, and achieving the goal of greater exposure and increased revenue.

2. Consumption scenario innovation - novel and convenient shopping scenarios, shopping experience to attract consumers

The times are changing, and people's view of consumption is also gradually changing, the price consumption era is gradually transforming to the era of value consumption; nowadays, attracting consumers can't simply rely on low-priced promotions, and you need to have your own special highlights to attract consumers. The new retail change, to provide consumers with the opportunity to enjoy the best of both worlds. Under the new retail change, providing consumers with novel and convenient shopping scenes is a good way to attract flow.