2020 casual dessert store business plan

Now many people are starting their own business, then in the pre-entrepreneurial period, should not be detailed to develop a plan? The following is the "2020 casual dessert store business plan", which is only for reference.

2020 leisure dessert store business plan (a)

Introduction: with the progress of society, today's milk tea store and dessert store is more and more popular, more and more people like to go to eat desserts and drink milk tea in their spare time. Therefore, we are ready to combine the two to provide a place for consumers to rest and spend their leisure time.

Project name: xx milk tea dessert store

Main products: desserts, milk tea

Business scope: the sale of desserts, snacks, milk tea, beverages, juices and other after-dinner desserts and beverages

Strategic objectives: in the creation of the store within 2 years, to establish a brand of desserts, to recover the investment of the establishment of the store in the early stage of the initial capital accumulation, is expected to be profitable in 2 years. The company is expected to start making profits within 2 years. Continuously improve their brand image, enhance brand influence. Although the number of milk tea store and bread dessert store is relatively large, a single store of high profitability, but most of its small scale share of small, and a single product, only operating milk tea or bread a class of milk tea and desserts most consumers are women, buy milk tea consumers are also happy to buy desserts, so we will be the combination of the two, and to establish their own brand. Nowadays, the single milk tea store and dessert store on the market are very profitable, but because they do not have the influence of the brand, the scale is difficult to expand, so it is difficult to get more benefits. In 2 years, we will be the first store to establish a perfect, and accumulated funds, a store's profit has been difficult to expand, we can use this as a basis for large-scale replication, in the city around the busy district leasing stores, open branches. It is expected to open up to 3 stores in 5 years. The way to replicate a single point of profitability to achieve multi-point profitability and thus earn a larger market share.

It is expected that in 5 to 10 years will reach a small peak of profitability, which can be more economically developed regions to open branches, and continue to expand their own brand advantages, expanding the size of the store, to create a dessert store of the gold standard.

Characteristics of consumers: young people and women are the main part of the store consumption. Female consumers for milk tea and desserts always tend to rush favorite, research shows that the proportion of female demand for desserts is much higher than that of men. At the same time, a fashionable and casual dessert store can be a place for female consumers to rest and chat. Milk tea has a whitening and moisturizing effect on the skin, and does not contain fat, so many beauty and slimming people will choose to drink milk tea regularly.

Shop features: more and more young consumers choose to shopping or leisure time to buy desserts and milk tea, and most couples will also be accompanied to buy. The store is to cater to consumers, so the decoration should be youthful and beautiful, fashionable and bold. And create an elegant and romantic atmosphere. So that consumers are more willing to enter the store to store. At the same time, the launch of couples packages, or a series of couples promotional activities, such as the second cup half price, couples buy couples to send a couple of spoons or y-type straws, buy more than three cups to send youth jewelry and so on.

And quality and hygiene is also a top priority for consumers, the product only appearance and can not meet the consumer, the beautiful color will make consumers doubt whether the increase in which contains unqualified food additives or coloring. We must strictly in accordance with national standards for the production, and after the strict inspection of the Security Bureau, so that the product is absolutely safe, to protect the health of customers, so that the store to buy every consumer can rest assured that they can boldly choose their favorite food and drink without worry.

Product analysis: the product investment is small, profitable, fast earnings, simple production process, conducive to investment and entrepreneurship of college students. The store is to product youthful and beautiful, the pursuit of taste, and safety and health, product variety of complex and diverse to provide consumers with delicious dessert milk tea. And to provide consumers with a quiet, elegant, romantic environment for consumers to chat and spend time, buy our products.

Promotional program: we opened in the initial, you can provide a few days of free tasting activities to attract consumers. Before the start of the activity to do enough publicity work, focusing on publicity objects are nearby universities, white-collar workers, youth gathering place. And you can carry out a long-term membership system, for long-term customers will be given a membership card, for customers to spend points to exchange for certain discounts or gifts.

Store selection: store selection is the key to success or not, because of the product we chose to open in the subway near the train station, university towns, popular attractions near the entrance to the large market and other locations. The traffic is large and easy to sell the products. At the same time, it is not necessary to focus on the pursuit of high traffic locations, such as university towns for young people to focus on the location, for the purchase of milk tea desserts for the main force, where the store can also save part of the store rent.

Financing strategy: because it is a college student entrepreneurship, may not have much money at the beginning of the venture, so you can choose to establish a store with like-minded friends, in the profitability of the period can be divided into separate stores. To maximize profits. And easy to manage, the start is not too difficult.

Funds towards: mainly used for store rental, store decoration, purchase of product processing equipment, raw material costs, publicity costs, pay staff wages and so on.

Market risk and countermeasures: In the early stage of the creation of the store, there may be the following market risks:

1. The creation of the store in the early stage of the consumer's awareness of the store is relatively low, not up to the store's required visibility, the sales of products is far from enough to earn profits, and it is even difficult to maintain the store's normal operation.

2. The number of milk tea stores around the dessert store is more, the market competition is fierce, making the amount of customers far less than expected, the product stagnation.

3. Some of the old dessert store milk tea store will still attract their fixed consumers to consume, the source of other stores to steal, it is difficult to maintain customers, the store without a large number of stable consumers, so that the product sales are not stable, the daily profit of the amount of fluctuations in the store is difficult to long-term development.

Countermeasures:

1. The store was founded in the early days, for the risk of not reaching the marketing objectives, the store will be the main advertisement and other promotional activities to achieve a place in the school vigorously publicized to achieve the desired publicity effect, to shorten the consumer awareness of the point and the product cycle.

2. Development of specialty services, the formation of milk tea dessert store's core competitiveness. Take a variety of marketing tools, establish a good brand image, quickly occupy the market, in the consumer market to form a good word of mouth effect.

3. In the design of the product and the management of the store, focus on highlighting the role of innovation, design innovation as the source of life of the store, the source of power.

4. Establish and improve the market information feedback system, regular market research in the consumer population, timely grasp of market trends, grasp the consumer tendency.

The early stage of the establishment, the initial injection of capital is small, the credibility is relatively low, in terms of financing there may be funds can not be timely in place and other issues. Therefore, it is necessary to rationally determine the capital structure, control the scale of debt, record the actual daily expenditures, monitor the use of costs, so that the rational use of funds in line with the planning of the company's operations. Develop effective cost planning and make accurate cost estimates and budgets. When financing we sign contracts that strictly define the rights and obligations of both parties. Strengthen the management of funds, reduce artificial financial risks, and try to achieve the most reasonable allocation of resources.

2020 leisure dessert store business plan (two)

First, positioning

General desserts are children like to eat, but I do not want to only put the dessert market target on children, to let men and women of all ages like to eat desserts, desserts should be all diy handmade ready-to-sell to be sweet but not greasy, entry Not light, and will be accompanied by their own blend of fruit juice, to achieve comprehensive nutrition, delicious and delicious.

Second, the investment analysis

I have to plan the next thing according to their own capital on hand, the initial capital is to have 200,000, dessert stores can afford the rent range of 4,000 a month or less, and the environment should be in the downtown area, the rent is the best to pay once a month or three months to pay once.

Three, business characteristics

The store's biggest feature is that all the desserts, juices, milk tea, ice cream ...... are all the store's professional staff diy ready to sell. And desserts are in accordance with national nutritional standards to produce, like many girls like to eat desserts, but is very afraid of fat, they regarded desserts as a flood of beasts in general, but we Kaka foam diy desserts are not the same, we have their own brand, each of our desserts are after the identification of the dietitian, only with the national nutritional standards of desserts, we will be marketed on the market.

Four, the way of operation

(1) in just opened the store during the first advertisement, tell the majority of customers that we Kaka foam dessert store in the promotional activities, where the purchase of any of the same desserts are 20% off, only to advertise a good job, only to have more people know our Kaka foam desserts.

(2) the implementation of the membership card system, in our store to buy 100 yuan or points have reached 200 points can be free to do a membership card, members in major festivals in the activities of the period can enjoy 75% discount, buy 50 yuan to send a self-adjusting juice or to receive a beautiful trinkets.

(3) each time we produce new flavors of desserts will not be taken out directly to sell, but first free tasting activities for the majority of customers to taste, and let each tasting customer to leave the new desserts on the opinion of the new desserts, whether or not they like the new desserts ...... a series of questions, such as the majority of customer opinions after statistics we store! The new desserts will be officially launched in the future.

Fifth, sales service

A good dessert store is not only because of good desserts, but also because of the quality of the staff, in our Kaka foam dessert store, each employee must undergo a rigorous training out of the service there are three to: the heart to the courtesy of the sincerity to. To make customers feel that our Kaka Foam dessert store staff have good quality, treat the guests to the best of their ability, shall not be any reason to refuse the reasonable requests of customers. For customers to put forward the views of timely feedback to each employee, timely correction of their own shortcomings, we have to do to bring happiness to each customer. Because eating dessert is a kind of enjoyment, enjoyment is of course a happy thing, how can we let the customer is not satisfied?

Six, honesty and hospitality

(1) in the store to buy any of the same products are not fresh and expired, we return double the money and free 10 copies of the freshest signature desserts to show compensation.

(2) for the customer's delivery of desserts must be delivered on time, never delay, to ensure that customers eat the freshest desserts, if there is an accident or unexpected situation, must be the first time to tell the customer did not send the desserts to the reason, and then do a double compensation.

2020 leisure dessert store business plan (three)

Preface: dessert is a panacea for depression, relaxation, desserts in China has a long history, as far back as the Shang Dynasty has appeared, but in the town of xx, there is no desserts as the main products of the store, the blankness of the market so that we see the business opportunities, in line with the spirit of independent entrepreneurship, starting from scratch, we decided to open a dessert shop in the town of xx. In the spirit of self-employment and starting from scratch, we decided to open a dessert store in XX town, because this is the first dessert store in XX, and we decided to name it "No. 1" dessert store.

A store introduction

1, store address

xx road

2, business philosophy

"cool, leisure, natural, quality, fast" five key words can be summarized in our small store concept. The concept of "cool" means that our desserts have the characteristics of eliminating summer heat, refreshing and pleasant, at the same time, consumption of our desserts, do not need to have a very good reason, because the consumption of our desserts, you will have a sense of ease, leisure. Our desserts are made from purely natural ingredients, and the production process ensures cleanliness, purity, and first-class flavor, thus "nature and quality". Finally, our desserts are sold in addition to ensure that customers can get the finished product within three minutes, takeaway guaranteed delivery within 15 minutes, thus "fast".

3, strategic objectives

dessert sales as the main line, with a variety of tea cold drink sales, sales range covers the entire town of xx urban area, the plan is to completely occupy the market in xx town in one year, stabilize the sales situation and recover the initial investment.

4, store positioning

"One" dessert store is mainly to leisure summer, and at the same time for the xx town primary and secondary school students for sale, so the product positioning to low-end products, according to the market response to change the positioning of the product appropriately. Innovation, pioneering, to the maximum extent possible, to lead the xx town dessert fashion guide.

5, team strength

Our team currently has two members, dessert store after the opening will recruit another waiter. In our team, xx is responsible for the development of new product modulation, xx is responsible for product sales promotion and management. As a girl with a sweet tooth, XX's avid interest in sweets gives us good reason to believe that she is capable of new product development; XX is a quick-thinking, eloquent and knowledgeable boy who is very confident in sales promotion and management. Accordingly, although there are only two of us, we have a strong supply and marketing team.

Second, the industry analysis

1, the current state of the industry

Desserts refers to all kinds of sweets, drinks, fruit products, xx people called sugar water, is a representative of the Guangdong and Hong Kong cuisine. Sugar water can be used as a dessert after a Chinese meal as well as a night snack to bring us a pleasant mood. In the Pearl River Delta (PRD), Hong Kong and Macao, dessert stores and sugar water stores are found all over the streets and lanes, and the profound dessert culture has been nurtured for hundreds of years in the land of Southern Guangdong. With the improvement of people's living standards, the rapid development of the modern dessert industry, all kinds of dessert enterprises are emerging, and now the market is more common chain dessert enterprises are mainly full of desserts, cool bar desserts, Xu Liushan desserts, the new Hong Kong-style beautiful drinks, like McDonald's, KFC fast food chains also have desserts for sale, and other non-branded dessert stores are more scattered as many as the hair, can be seen everywhere. The dessert industry can be imagined the degree of competition.

2, the industry's development prospects

With the improvement of people's living standards, the quality of life requirements are also higher and higher, "eat" is not only to eat full, but also eat delicious, eat healthy, eat fashion. Therefore, clothing, food, housing, transportation and other industries, although traditional but from time to time, but also because it is closely related to people, there will always be a market. Dessert, as a representative of modern leisure food, is being accepted and liked by more and more people. An organization found that more than 80% of the respondents like desserts and 90% of them take desserts as a part of their life after conducting a survey in nineteen cities such as XX. Therefore, the development prospects of the dessert industry is very broad and immeasurable.

3, the rate of return

It is expected that the first year of return on investment is about 40%, the second year of return on investment between 60% - 80%.

Third, xx town dessert market analysis

1, the market outlook and store location status

Today xx, dessert store this industry is relatively vacant, there is not a formal dessert store, weekday desserts are from the congee stalls, varieties of a single, and there is a great deal of health and safety hazards. In addition, more importantly, is not subject to seasonal restrictions, regardless of spring, summer, fall and winter can be introduced to different desserts. The main consumer group is primary and secondary school students, now the national implementation of double holiday no make-up system, Saturday, Sunday, the two days of traffic is very large, so more sales opportunities.

The store selected address in the political and road, near the xx bus station, close to the xx town commercial center, is the road into the city, further increasing the flow of customers.

2, competitor analysis

xx town has no other dessert store, but there are two milk tea store, our dessert store business may cause impact. One of the milk tea store price is relatively cheap, but the store is relatively simple, no tables and chairs for consumers to rest; another milk tea store store store size is relatively large, with the provision of tables and chairs, but the price of the product is high, and a wide range of products, from milk tea to barbecue, it seems to be not enough to specialize in the product; at the same time, the two milk tea store do not do take-away. Thus, the products of the milk tea store for our dessert store although it will pose a certain threat, but from the above can be seen, they pose no threat.

3. Target customers

The main target customers are primary and secondary school students and young consumers in the town of XX, and secondly, the middle-aged consumers in the town of XX are also a very potential dessert consumer groups.

Four, product analysis

In the high temperature of summer, the heat engulfed every corner of the city, people walking in the street usually think of looking for a store, can drink a cup of people's physical and mental comfort of the ice-cold drinks, balancing the body's heat; in the winter, hot food nourishing desserts, handmade grated paste, milk stews, selected milk desserts and so on. Let people with a sweet tooth can also taste delicious desserts in the cold winter.

1, product introduction

(1) Yang Zhi Ganluo

Yang Zhi Ganluo is a Hong Kong-style dessert. The most authentic ingredients to make this dessert are: sago, mango, shaddock and milk. In the fragrant milk, mixed with the addition of elastic smooth sago, soft and sweet mango, fragrant and refreshing Shatin pomelo, so special collocation, decided to this dessert unique special taste.

(2) Sydney sweet soup with wolfberry and silver fungus

Sydney, silver fungus is a thirst quencher, coupled with the match of goji berries, moistening the throat at the same time to cool the body and mind, slightly sweet taste, low calorie, so that desserts to tell you what is to be assured of eating, do not need to worry about deformation of the body.

(3) lily of the valley sweet soup

Lily of the valley of the flavor of the fragrance, while the silver ear is crisp and refreshing; this dessert can stabilize the heart and mind, vitality and blood, as well as moistening the lungs, cough, the effect of nourishing the yin and yang. In general, you can drink, especially in the fall, clear tonic good.

(4) papaya coconut sago dew

A simple sago dew can be the original flavor, but also can change a lot of other combinations, into the favorite fruit, the taste is also very good.

(5) a variety of pudding

Pudding features: sweet and tender taste, colorful, fragrant, nutritious, young and old.

(6) Silver Ear and Lotus Seed Soup

Silver Ear and Lotus Seed Soup has the function of moistening the lungs and generating fluids, stopping coughs and clearing heat, nourishing the stomach and tonifying the qi, moistening the dryness and transforming the phlegm, going to the deficiency labor and clearing the fire, etc., and drink in the summer, that is, it can prevent the summer heat from lowering the temperature, and also nourish the skin and beauty.

(7) There are other things such as: corn sugar water, bean paste pot cake, double-skinned milk, tofu flower, tortoise jelly, seaweed and green bean paste, red bean paste, sesame paste, peanut paste, eight treasures congee, tea and so on.

2, product focus

Our "one" desserts to relieve the summer heat as the main feature, while focusing on healthy eating, so that customers in our store to find a sense of enjoyment of food.

Fifth, the business objectives

Because there is no dessert store in the town of xx, and therefore our "one" business objectives are, first of all, to lead the desserts of the town of xx towards, and secondly, our desserts to quickly occupy the market, to ensure sales, to ensure that within a year to reach the cost recovery. The cost is recovered.

At the same time, to a certain extent, we will carry out appropriate publicity on healthy eating, as far as possible in the case of profitability to prompt the people of xx town to establish the concept of healthy eating, to achieve both publicity of our "one" desserts and benefit the public win-win situation.

Six, marketing strategy

1, product strategy

(1) Signature products for the Yang Zhi Manna and coconut sago dessert, followed by eight treasure porridge, mung bean congee, corn water, tofu flower and other common low-priced desserts.

(2) Different seasons, the corresponding sales strategy of the product has changed. In the case of keeping the signature products unchanged, spring and fall seasons, cool climate, with the best effect of clear tonic lily fungus sweet soup is the main; summer heat, to cool thirst-quenching fungus and lotus seed soup is the main; winter climate is dry, with the lily fungus sweet soup is the main.

(3) The store also operates a variety of tea, such as black tea, green tea and so on.

3, promotional strategies

(1) during the holidays in our dessert store to buy a certain number of desserts, send a number of pastries.

(2) the use of membership points system, members of the consumption of a certain number of points, you can cash for the corresponding points of the product.

(3) when sales decline we will take the price discount system, the discount amount according to the situation at the time of the corresponding change.

4, advertising strategy

(1) the first day of the opening of the opening celebration, three consecutive days of half-price sales of products, the issuance of dessert store leaflets.

(2) Place five pop ads inside and outside the store to attract customers to spend.

(3) store front desk cabinet placed on the 4 dessert list, easy for customers to understand all the dessert styles of our "one" desserts, and at the same time convenient for customers to point desserts.

Seven, production management plan

1, health management

(1) always keep the store clean, in addition to every 2 hours to clean the store.

(2) the freezer is cleaned once a week on a regular basis, cooking products used in the pots and pans, such as cleaning immediately after the end of cooking, loaded with products of ceramic bowls, ceramic plates, cups, clean and disinfected after use.

(3) All members of the store uniformly wear sky blue solid color uniforms to reduce the possibility of secondary pollution of the product.

2, production products and daily business process (daily)

6:00 am: cleaning cooking tools, cleaning cooking materials, cooking materials processing (slicing, ding, etc.).

6:20 a.m.: Cooking on the pot, fruit processing, preparing cooking tools.

8am: Finish cooking, cook products, open for business.

10:30 pm: close for business.

3, business requirements

(1) maintain a smile, warm and generous, tireless reception of customers.

(2) can not let any one customer waiting for the product time spent more than three minutes, such as customer dissatisfaction caused by the points deducted from the month's salary or dividends, into the production of variable costs for the purchase of production materials.

VIII, financial plan

1, operating costs budget

(1) the first fixed-cost investment

pavement transfer: 10,000 ~ 15,000 yuan (in negotiations).

Monthly rent of the pavement: 1,000 yuan.

Monthly utilities: 150 yuan.

Waiter's salary: 1000RMB.

Facade renovation: $5,000.

256l freezer: $2000.

Sterilizer: $1000.

Sealing machine: 2000 yuan / unit.

Table: $120*2.

Chairs: 20 yuan * 10.

Front desk cabinet: 200 yuan.

Clock: $20.

Cups: $3 * 50.

Porcelain plate (set): $5 * 50 pcs.

Porcelain bowl: 2*50pcs.

Spoon: 1*150pcs.

Pop advertisement printing: 30 yuan/sheet*5.

Leaflet: 0.8*200.

Dessert list: 5 yuan/sheet*4.

Disposable paper cups and bowls: 8 yuan/dozen, you need to prepare 5 dozen or so per day.

Disposable spoons: $3/dozen, you need to prepare about 5 dozen per day.

(2) the first year of the total investment

xx60,000 yuan, xx40,000 yuan, ***100,000 yuan, of which for the first year of the total fixed expenditures of 72,240 yuan, the remaining 27,760 yuan for the purchase of raw materials needed to make desserts.

2, profitability analysis

(1) remove the fixed costs of the average profit per piece of merchandise calculation

The average profit per piece of merchandise = [(5 +3.5 +3.5 +2.5 +2.5 +2.5 +3.5 +3 +3 +3 +1.5 +1.5 +2 +2 +2 +2 +2 +2 +2 +2 +2 +2 +2 +2 +2 +2) - (3 +2 +2 +2 +1.2 +1.2 +2 +0.8 +0.6) +2+0.5+1.2+0.8+0.8+1+1.2+0.8)]/17≈1.14 (yuan)

(2) Calculation of capital-preserving sales volume

Since we expect to recover the cost in 1 year, capital-preserving daily sales volume = {[1000+150+1000+(40+15)*30]*12+15000+5000+ 2000+1000+2000+240+200+200+20+150+250+100+150+30*5+0.8*200+5*4}/365≈174 copies/day

(3) According to the above calculation, the average daily sales volume of our "No.1" dessert store is 174 copies. When the average daily sales volume of our "No.1" dessert shop is 174 copies, we can recover the cost in one year. xx town has a population of about 16,000 in the urban area, plus the villages and towns under its jurisdiction, the total population is about 43,000 people, of which 9,156 people are aged between 10 and 24 years old, since there are no competitors participating in the market, as long as we publicize the market appropriately, and 2% of people aged between 10 and 24 years old will visit "No.1" desserts, we will be able to recover the cost in one year. As long as 2% of the people between 10 and 24 years of age visit "No.1 Dessert" every day, we can reach our goal, and the number of people outside of that is profit. Here, not counted less than 10 years old and more than 24 years old crowd, this is because at present, this part of the population on the consumption of desserts this kind of casual food demand is generally not high, but also has a certain development potential.

(4) Through the above analysis, we conservatively estimate that the probability of success of the "one" dessert store is 70%, 30% of the chance of success is mainly from the possible followers of peers, as well as natural and policy factors.

3, profit distribution

As xx is responsible for the work is relatively important, and xx only funded more, after the balance of the powerful distribution of our profits for xx 50%, xx 50%, that is, the equity of xx50%, xx50%.

Nine, risk and risk management

1, risk

Our "No. 1" dessert store may encounter a kind of risk

(1) Competitors follow the trend of dessert stores. Since there is no dessert store in XX town, after the opening of our "No. 1" dessert store, it may cause other investors to follow the trend of investment in dessert stores.

(2) Government town planning. As the town of XX still has great potential for development, the town government's simulation of town planning and construction is not available for us to see, so we need to be mentally prepared for the possibility of alteration, change of use of the area, and other situations.

(3) other natural factors

2, the risk of coping with the strategy

(1) against possible competitors, our strategy is to "one" after the establishment of the customer's reaction to gradually improve the quality of our services, and strive to achieve the "into my one door, satisfaction spread out of the city". Door, satisfaction spread out of the city" effect. At the same time, adhere to the "no one I have, I have my own excellent" principle of innovation, stability in order to win.

(2) for the government's risk in this regard, because this is force majeure, so the city of other areas of the store to keep abreast of the situation, assuming that the government's town planning and construction of the "one" dessert store caused a huge impact, then timely relocation of the store is the best choice.

(3) natural factors can not be predicted, so the risk of such an approach to take the opportunity to act, which, to minimize the loss is the first consideration of the goal.