What's the difference between new media marketing and traditional marketing?

Traditional marketing pays more attention to the arrival rate of users: the circulation of newspapers and magazines, the viewing (listening) rate of TV broadcasts, and the number of visits to websites. By placing advertisements or public relations articles on a wider media coverage, users can get more attention.

New media marketing is to realize the soft penetration business strategy of enterprises in the form of new media (such as WeChat and Weibo). Usually with the help of new media expression and public opinion dissemination, consumers can identify with certain concepts, viewpoints and analytical ideas, so as to achieve the purpose of corporate brand promotion and product sales.

In the era of traditional media, channels are king; In the Internet age, content is king; Now, "what users like" is king.

In the era of traditional media, the right to filter information is in the hands of a few elite people (journalists and editors), who largely determine what users can and cannot see.

In the new media era, the right of information filtering began to sink, and everyone is the disseminator of content.

High-cold content may have high value from a professional point of view, but those close to the people and interesting content are more likely to be loved by the public and get considerable traffic with the spread.

Generally speaking, the most fundamental change between new media marketing and traditional marketing is that new media marketing is user-oriented and user-oriented, and users are king, which enhances users' sense of participation.