What is live streaming?

Live e-commerce is a kind of shopping, in the law belongs to the commercial advertising activities, the anchor according to the specific behavior but also bear the "advertising spokesman" "advertisers" or "advertisers The responsibility of "advertisers" or "advertisers". If consumers buy fake goods, the first should contact the seller that sellers bear legal responsibility, the anchor and e-commerce live platform should also bear the corresponding joint and several responsibility.

E-commerce, or e-commerce for short, refers to trading activities and related service activities on the Internet (Internet), intranet (Intranet) and value-added network (VAN, ValueAddedNetwork) in the form of electronic transactions.